Amazon PPC Specialist

2 weeks ago

Rawalpindi Gpo, Pakistan Mercium Limited Full time 1,200,000 - 1,800,000 per year

About Us:

We are a dynamic e-commerce company managing multiple brands in the Home & Kitchen and Fitness categories on Amazon. Our mission is to deliver high-quality products and exceptional customer experiences while driving growth through strategic advertising and optimization. We are looking for a skilled Amazon PPC Specialist to join our team and help us maximize our advertising ROI.

Key Responsibilities:

Job Title: Amazon PPC Specialist

Amazon PPC Campaign Management:

  • Plan, create, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display Ads).
  • Conduct keyword research, competitor analysis, and targeting strategies to drive traffic and sales.
  • Monitor and adjust bids, budgets, and targeting to maximize ROI.

Niche Expertise:

  • Leverage in-depth knowledge of the Home & Kitchen and Fitness categories to create tailored advertising strategies.
  • Stay updated on industry trends, competitor activities, and Amazon algorithm changes.

Cost Efficiency & Conversion Optimization:

  • Analyze campaign performance metrics (ACoS, TACoS, CTR, CPC, etc.) to identify areas for improvement.
  • Implement strategies to reduce PPC spend while maximizing conversions and profitability.
  • Optimize product listings (titles, bullet points, descriptions, and images) to improve ad performance.

Data Analysis & Reporting:

  • Generate regular performance reports and provide actionable insights to stakeholders.
  • Use tools like Amazon Advertising Console, Helium 10, Jungle Scout to track and analyze campaign performance.

Collaboration & Strategy Development:

  • Work closely with the marketing, sales, and product team to align PPC strategies with overall business goals.
  • Develop and execute long-term PPC strategies to scale brand presence and revenue on Amazon.

Testing & Innovation:

  • Conduct A/B testing for ad copy, keywords, and targeting to identify best-performing strategies.
  • Explore new Amazon advertising features and tools to stay ahead of the competition.

Qualifications:

Experience:

  • 3+ years of hands-on experience managing Amazon PPC campaigns.
  • Proven track record of reducing ACoS and increasing ROAS.

Skills:

  • In-depth knowledge of Amazon Advertising (Sponsored Ads, DSP, etc.).
  • Proficiency in Amazon Seller Central and Vendor Central.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Familiarity with tools like Helium 10, Jungle Scout or similar.

Niche Knowledge:

  • Experience working with Home & Kitchen and/or Fitness categories is highly preferred.

Soft Skills:

  • Strong communication and collaboration skills.
  • Detail-oriented with excellent organizational and time management abilities.
  • Self-motivated and able to work independently in a fast-paced environment.

Job Type: Full-time

Work Location: In person

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