Performance Marketing Manager

About Next Degree Products

Next Degree Products is a fast-growing U.S.-based e-commerce company specializing in premium bedding products sold on Amazon and direct-to-consumer. With $12MM+ in annual sales, we scale through creative-led, data-backed performance marketing that prioritizes ROAS and long-term LTV.

We're looking for a Performance Marketing Manager (PMM) who can take full ownership of media strategy and execution across TikTok, Meta, Google, and emerging channels — driving measurable growth, efficiency, and creative feedback loops.

What You'll Own

You'll take full ownership of paid acquisition and retention across TikTok, Meta, Google, and emerging channels. This is a high-impact role that goes beyond campaign management — you'll act as a strategic growth partner, optimizing budgets, creative testing, landing pages, and forecasting in alignment with operations and inventory.

Key Responsibilities

• Own daily budget allocation, bidding, audience targeting, and creative rotation across TikTok, Meta, Google/YouTube, and Pinterest
• Maintain a 90-day testing roadmap with ≥5 new ad/offer tests launched per week
• Build dashboards (Triple Whale, Northbeam, GA4) to surface CAC, MER, ROAS, and creative insights
• Work closely with Creative Strategist to brief hooks, analyze fatigue, and request new assets (targeting ≥10% win rate)
• Lead CRO initiatives across PDPs, landing pages, and bundle flows to improve site conversion
• Forecast spend monthly and align with inventory flow to avoid overspend or stock-outs
• Collaborate with Amazon PPC lead and ops to reduce keyword cannibalization and plan for demand spikes
• Stay ahead of platform policy changes (TikTok/Meta), privacy regulations, and compliance tagging (CAPI, GDPR, etc.)

Performance Targets — Month 6

• CAC below $35
• ROAS ≥ 3x
• MER ≤ 28%
• New-customer revenue ≥ 65%
• 70%+ of budget deployed via winning creatives

Performance Targets — Month 12

• CAC under $30
• ROAS ≥ 4x
• MER ≤ 25%
• 80%+ of spend allocated to winning creatives
• Maintain strong new customer growth

Required Skills & Experience

• 3+ years managing paid acquisition across TikTok, Meta, and Google
• Proven track record managing ≥$500K–$1M in annual spend at ≥3x ROAS
• Hands-on with attribution tools (Triple Whale, Northbeam, GA4, Looker)
• Deep understanding of creative testing, cost curve logic, and spend reallocation
• Experience with landing page CRO and budget-to-inventory syncing
• Analytical storyteller who can translate dashboards into strategy

Tools & Soft Skills

Ad Stack:

• TikTok Ads Manager (incl. Spark Ads / GMV Max)
• Facebook Advantage+
• Google PMAX / Shopping
• Triple Whale / Northbeam
• GA4, Looker, BigQuery, Excel

Communication & Systems:

• Notion, Google Drive, Slack
• Fluent in forecasting, experimentation, and cross-functional planning
• Calm under pressure, especially during live-sale or high-volume moments

Your First 90 Days

Week 1:

• Get access to pixels, ad accounts, Shopify, and dashboards
• Audit 12 months of historical performance

Week 2:

• Deliver a "Big Wins / Quick Kills" deck
• Set a 30-day testing and spend calendar

End of Month 1:

• Cut at least 10% of wasted ad spend
• Launch 3+ new audience/creative combos

Month 2:

• Implement full-funnel attribution and server-side tracking
• Present CAC downtrend with actionable levers

Month 3:

• Scale a winning creative stack to ≥$1K/day per channel
• Maintain ≥3x ROAS
• Present Q2 forecast tied to inventory and margin realities

Why This Role Delivers ROI

Hiring a top-tier PMM is one of the most leverageable decisions in DTC:

• A 0.5x ROAS lift on $1M/year = $500K in new revenue
• Redeploying just 10% of wasted spend = major efficiency gains
• Aligning media with inventory = margin protection, smarter growth

If you thrive on optimizing CAC, ROAS, and media efficiency — and love driving strategy through data and testing — we want to hear from you.

How to Apply

Submit:

• Your performance portfolio link (dashboards, case studies, spend metrics) to

A brief answer to:

"*_What's one overlooked tactic in TikTok or Meta Ads that boosts ROAS — and why?_*" Bonus: Share a quick breakdown of a winning creative or test you've run.

Job Type: Full-time

Pay: Rs567, Rs707,870.00 per month

Application Question(s):

• How many years of experience do you have managing paid acquisition on TikTok, Meta, and Google?
• What was the largest monthly ad spend you've managed, and what average ROAS did you achieve?
• Have you directly managed ≥$500K–$1M in annual spend? If yes, please describe.

Work Location: Remote