Digital Marketing Specialist

Rapid Labs is a dynamic leader in the AI revolution, dedicated to delivering cutting-edge solutions that transform industries such as Retail, Healthcare, Legal, and Finance. With expertise in Computer Vision, Natural Language Processing, and AI-powered Chatbots, we empower businesses to enhance efficiency, boost customer experiences, and unlock new opportunities. Join us in our mission to harness artificial intelligence for impactful change and a smarter tomorrow.

About the Role

We are seeking a creative, detail-oriented, and execution-driven Marketing Executive to join our growing team. This role is central to our marketing activities, responsible for managing our website, digital presence, paid campaigns, and creative content. The ideal candidate will have a balance of digital expertise and creative design skills to deliver measurable results through engaging campaigns.

Key ResponsibilitiesDigital Marketing & Campaign Management

• Plan, execute, and manage PPC campaigns across Google Ads and Meta Ads with a strong focus on ROI.
• Develop and implement social media strategies across LinkedIn, Facebook, and X to increase brand awareness, engagement, and lead generation.
• Monitor, analyze, and report campaign performance using tools such as Google Analytics, Google Tag Manager, and Meta Business Suite.
• Optimize campaigns and strategies based on performance insights.

Website & Content Management

• Manage and regularly update the company website (CMS: WordPress or similar) with fresh content, visuals, and landing pages.
• Work with developers on technical improvements and SEO enhancements.
• Collaborate on content creation including blogs, case studies, and landing page copy.

Creative Design & Multimedia

• Design or oversee the creation of engaging marketing materials such as social media posts, digital ads, brochures, and presentations.
• Support in producing videos, animations, and motion graphics to elevate brand presence.
• Ensure brand consistency across all communication channels.

Event Marketing (after 6 months)

• Assist in planning and executing marketing campaigns for exhibitions, conferences, and industry events.
• Develop pre-event and post-event marketing strategies to maximize visibility and lead generation.

Qualifications & Skills

Experience:

• 3–4 years of proven experience in digital marketing with hands-on exposure to social media, paid ads, content creation, and design.

Technical Skills:

• Proficiency in Google Ads, Meta Business Suite, Google Analytics, and Tag Manager.
• Experience with CMS platforms (WordPress preferred).
• Knowledge of SEO and SEM best practices.

Design & Creative Skills:

• Proficiency in Adobe Creative Suite, Canva, or similar design tools.
• Bonus: Exposure to video editing, animations, and motion graphics.

Soft Skills:

• Strong communication and presentation skills.
• Highly creative, analytical, and results-oriented.
• Ability to thrive in a fast-paced environment and manage multiple priorities.
• Strong attention to detail with a problem-solving mindset.

Salary & Benefits

• Competitive salary package.
• Commission and performance bonuses.
• Paid Time Off & Leave Encashment.
• EOBI & Wellness Programs.
• Company-sponsored training and professional development.
• Career advancement opportunities with performance-based promotions.
• Innovative work environment and team-building activities.
• Company trips & work-life balance initiatives.

Location & Timings

Location: Gulberg III, Lahore

Office Hours: 05:00 PM to 02:00 AM (Monday to Friday)

Job Type: Full-time

Application Question(s):

• Are you comfortable with the job location (Gulberg-III, Lahore) and the office timings (05:00 PM – 02:00 AM, Monday to Friday)?
• How many years of experience do you have in digital marketing (performance marketing, social media, and website management)?
• Have you managed PPC campaigns on Google Ads?
• What was the average monthly budget you managed for Google Ads and what ROI/CTR did you achieve?
• Have you managed PPC campaigns on Meta Ads (Facebook & Audience Network)?
• What was the average monthly budget you managed for Meta Ads and what ROI/CTR did you achieve?
• Have you developed and executed social media strategies on LinkedIn, Facebook, or X?
• Which analytics tools have you used to track and optimize campaign performance (e.g., Google Analytics, Tag Manager, Meta Business Suite)?
• Have you managed a CMS (e.g., WordPress) to update or oversee website/landing page content?
• Have you collaborated with developers/designers to implement technical improvements or creative updates?
• Have you optimized website or landing page content for SEO and lead generation?
• Have you coordinated with designers to ensure the delivery of marketing materials (social media posts, ads, brochures, presentations)?

Education:

• Bachelor's (Preferred)

Experience:

• Digital Marketing : 4 years (Preferred)

Language:

• English fluently (Preferred)

Work Location: In person