Performance Marketing Specialist

22 hours ago

Lahore Gulberg Colony, Pakistan Asy Designs Full time 420,000 - 840,000 per year

Job Summary:

The Performance Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to drive measurable results. This role focuses on performance-based advertising, data-driven decision-making, and continuous campaign improvement to achieve ROI and growth objectives.

Key Responsibilities:

  • Plan, execute, and manage paid marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other digital networks.
  • Monitor campaign performance daily and optimize to improve key metrics (CTR, CPC, CPA, ROAS, etc.).
  • Conduct keyword research, audience segmentation, and competitor analysis to identify growth opportunities.
  • Develop A/B testing strategies for ad creatives, landing pages, and audience targeting.
  • Collaborate with the design and content teams to create engaging ad copies and visuals.
  • Track and report performance metrics using analytics tools (Google Analytics, Data Studio, etc.).
  • Manage advertising budgets efficiently to ensure maximum ROI.
  • Stay updated with the latest trends, tools, and best practices in digital and performance marketing.
  • Work closely with cross-functional teams (sales, product, and strategy) to align marketing efforts with business goals.
  • Generate regular reports and present insights and recommendations to management.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2–5 years of experience in digital or performance marketing.
  • Proven experience managing PPC, paid social, and display campaigns.
  • Strong analytical skills and proficiency in Google Analytics, Tag Manager, and ad management platforms.
  • Excellent understanding of conversion tracking, attribution, and campaign optimization.
  • Proficiency in Excel/Sheets and reporting dashboards.
  • Strong communication and organizational skills.
  • Google Ads and Meta Blueprint certifications are a plus.

Job Type: Full-time

Pay: Rs30, Rs70,000.00 per month

Work Location: In person

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