Performance Marketing Manager

About the job Paid Ads Manager - Night Shift

About Our Client:

Hiring for Certified US-based Digital Marketing Agency, focused on maximizing your Marketing ROI.

Job Description:

This team member must have a solid understanding of the entire Digital Marketing ecosystem and the relationships that all channels have with one another. More Specifically, you must have in-depth experience optimizing the Google Ads Platform. You can optimize the account for the industrys best cost per conversion while taking care of tracking.

Job Responsibilities

• Development and execution of digital advertising strategies to achieve our marketing objectives.
• Collaborating with the leadership team on Companys marketing and advertising strategy and execution.
• Supporting and mentoring a team of Digital Advertising Specialists to ensure high levels of performance and professional growth.
• Working closely with cross-functional teams to align advertising strategies with overall marketing goals and company initiatives.
• Analyzing advertising performance data to identify trends, insights, and opportunities for optimization and growth.
• Implementing and managing paid advertising strategies for clients assigned by your senior manager.
• Identify problems and deficiencies, implement solutions promptly, and suggest improvements for process and productivity optimization.
• Understand the client's industry and set an agenda for monthly client meetings.
• Research and present the Digital Marketing plan to clients.
• Collaborate & Share research with team members for Ad copy, Graphic design, etc.
• Collaborate & Share research with the SEO team for Keyword research and more to implement the winning SEM strategy for each client.
• Set up new campaigns, track and perform daily/weekly/monthly ad account management tasks on Google Ads, Bing Ads, Meta Ads, etc.
• Maintenance and monitoring of keywords bids, quality score, CTR, impression share, avg. position, and other important account metrics
• Identify performance targets, project milestones, resource needs, etc
• Monitor the overall performance of paid search efforts and report key indicators to the clients and your superiors in the company
• Top-to-bottom management of paid search campaigns, generate reports, i.e., overall campaign performance report, Ad group performance report, keywords performance report, and location targeting report on a weekly/monthly basis
• Monitor Google Analytics' key tools to analyze which areas are essential for achieving clients' goals
• Review client websites and landing pages, fully understand their business models and marketing objectives, and then translate them into PPC strategy and action plans
• Prepare and review keywords & negative keywords list, and share the competitor research report with the content team to help write ad copies according to the relevancy of landing pages
• Work on different bid strategies employed at the campaign, ad group, & keyword levels
• Analyze campaigns and provide actionable optimization recommendations
• Performance Max Campaigns Strategy Diversification - diversify targeting methods like contextual targeting, remarketing, placement targeting, topic targeting, etc
• Set up and recommend re-marketing campaigns
• Integrate third-party online call-tracking software for conversion analytics.
• Create Conversion Tracking for all client campaigns and monitor the conversion rate.
• Set up events for the website's different sections to analyze users behavior.
• Stay updated with new trends and discover opportunities to boost our clients' conversions, revenue, and sales.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Any other task assigned by the management

Required Experience and Expertise

• 6+ years of Hands-on experience with Google Ads, Meta Ads & Bing Ads with at least 2+ years in a managerial Role
• 5+ years of experience with planning and implementing a successful Paid Search and Paid Social strategy.
• 4+ years of experience in web analytics, marketing, tracking, and business development.
• Top-to-bottom management & execution of paid ads campaigns.
• Proficiency in Google Analytics, P-Max campaigns, conversion tracking, and CTR.
• Ability to work in a fast-paced environment and meet deadlines.
• Excellent interpersonal and communication skills.

Technical Skills

• Expert Proficiency with Google Sheets, Docs, Excel, and various Office Tools.
• Expert in research on Ahrefs, Semrush, and other resources for campaign planning.
• Experience with A/B testing and other testing metrics.
• Build sophisticated reporting frameworks using GA4, GTM, Looker Studio, etc.

Analytical & Problem-Solving Skills

• Critical thinker with excellent problem-solving skills.
• Stay on top of platform changes, privacy regulations, and performance trends. Translate complex data into clear, actionable insights for internal and client use.
• Strong leadership and team management skills

Strategy and ownership

• Directly manage and mentor a team of paid media professionals and assistant managers.
• Conduct performance reviews, skill gap assessments, and training sessions.
• Ensure the team adheres to performance standards, deadlines, and campaign best practices.
• Serve as a strategic partner to clients and lead weekly/monthly performance reviews.
• Take complete ownership of your performance, ensuring a direct impact on client business outcomes through strategic actions.

Required Qualification

Bachelor's or relevant degree.

Other Details:

Work Mode:
Onsite - Full Time

Location
: Lahore

Experience:
6+ Years

Days:
Monday to Friday

Timing:
5pm-2am PKT (Night Shift)

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world.