Performance Marketing Manager

5 days ago

Lahore, Punjab, Pakistan Starzplay Arabia Full time 600,000 - 1,200,000 per year

Position Overview:

The Performance Marketing Manager will play a pivotal role in shaping and executing our digital marketing strategy. This role requires a data-driven, strategic thinker with a track record in performance marketing. The successful candidate will manage and optimize marketing campaigns across various digital channels to drive customer acquisition, engagement, and retention.

Key Responsibilities:

1. Channel Development:

  • Develop and execute comprehensive performance marketing strategies across channels to meet business goals.

  • Identify new growth opportunities and innovative approaches to performance marketing channels and media mix.

2. Campaign Management:

  • Plan, create, and manage digital marketing campaigns, including paid search, social media, display advertising, and email marketing.

  • Monitor and optimize campaign performance to maximize ROI.

3. Analytics and Reporting:

  • Analyze campaign performance data to derive actionable insights.

  • Prepare and present detailed reports on campaign performance, including key metrics, trends, and recommendations.

4. Budget Management:

  • Manage and allocate the performance marketing budget effectively to ensure optimal spending and ROI.

  • Track and report on budget utilization and performance.

5. Collaboration:

  • Work closely with cross-functional teams, including creative, content, and product to align marketing efforts with overall business objectives.

  • Collaborate with external third-party vendors as needed.

6. Optimization:

  • Continuously test and optimize campaigns, including A/B testing of creatives, landing pages, and ad copy.

  • Implement best practices for conversion rate optimization (CRO) and user experience (UX).

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field

  • 3/4+ years of experience in performance marketing, with a proven track record of managing successful digital marketing campaigns.

  • Expertise in key digital marketing channels, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.

  • Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, SEMrush, Tableau).

  • Excellent understanding of SEM, and PPC principles.

  • Proficiency in marketing automation platforms

  • Strong project management skills and the ability to manage multiple projects simultaneously.

  • Strong communication and presentation skills.

  • Creative thinking and problem-solving abilities.

  • A proactive and results-oriented mindset.

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