Senior Brand Manager

14 hours ago

Lahore, Punjab, Pakistan PepsiCo Full time 2,000,000 - 2,500,000 per year

Overview
The Senior Brand Manager Colas is responsible for supporting the Senior Marketing Manager Colas in the design, development and delivery of a key Project on Brand Pepsi. Major responsibility is in ensuring the flawless planning & execution of the Key Project. Also responsible for continuous monitoring of performance, its initiatives and recommending improvements in plans.

Responsibilities

  • Develop & deploy marketing initiatives for the Key project. Develop strategic direction and communication, (Thematic campaigns, grassroots activities, promotions)
  • Liaise with local and International Advertising and Media agencies for the development, execution and evaluation of advertising campaign and brand activities
  • Assist SMM in managing the Project related activities
  • Continuously monitor brand performance and competitor activities
  • Recommend & coordinate the execution of market research
  • Sales volume plan achievement for Colas
  • Responsible for Share, SOS & CTS scores
  • GRPs and CPRPs value enhancements and efficiencies
  • Assist SMM in project budget management
  • Ensure that the audit / GCS process is properly implemented (be GCS compliant at all times)
  • Ensure suppliers are selected as per the GCS process and execute their duties as expected of them
  • Interact with:
  • Bottler GMs & Sales Managers for Selling of Marketing Activities
  • Franchise Managers for co-coordinating activities & evaluation
  • Finance Managers for budgeting, forecasting & control requirement
  • Creative and Media/Digital agencies for program delivery

Trade and Channel Development

  • Below the line support such as design and producing POS
  • Conduct regular market visits and keep the Franchise / Commercial team updated with the learning's

Qualifications

  • MBA from a reputable local or international university
  • Driving for results
  • Collaborating & Influencing Skills
  • Must be skilled in analysis and problem solving and have excellent project and financial management skills
  • Creating an Inclusive Environment

Competencies:

  • Creativity, analytical experience.
  • Understanding the 4Cs (Consumers, Customers, Competitors, Channels) to develop sound insights and action plans.
  • Marketing/Business Strategy Development through insights analysis, marketing plans and total system economics to deliver volume, revenue share and profit growth.
  • Product/Package Innovation & Commercialization
  • Advertising & Creative Development
  • Agency Leadership
  • Consumer/Customer Promotions, events development and In-Store Merchandising
  • Media Strategy and execution.
  • System Alignment & Execution

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