Assistant Public Relations Manager

2 weeks ago

Lahore, Punjab, Pakistan The Hair Pantry Full time 104,000 - 130,878 per year

Company Description

The Hair Pantry delivers organic and natural hair care products directly to your doorstep. This role is perfect for someone who lives and breathes beauty trends, understands the social media ecosystem, and can craft buzz-worthy campaigns that turn followers into loyal brand advocates.

Role Description

This is a full-time on-site role for an Assistant Public Relations Manager located in Johar Town, Lahore.

Social First - PR Strategy

  • Assist in developing PR campaigns designed to go viral on Instagram.
  • Ensure brand messaging is consistent, engaging, and aligned with the visual identity of the feed.
  • Collaborate with the content team to create thumb-stopping Reels, Stories, and carousel posts that drive conversation.

Influencer & Creator Relations

  • Build and maintain relationships with beauty influencers, micro-creators, and skincare/haircare enthusiasts.
  • Coordinate influencer collaborations, and content reposts.

Launches & Activations

  • Assist in planning Instagram-first product launches, teasers, and countdown campaigns.

Analytics & Insights

  • Track campaign performance (reach, shares, saves, comments) and prepare weekly reports.
  • Suggest data-driven improvements to boost organic reach and engagement.

Qualifications

  • Bachelor's degree in Communications, PR, Marketing, or related field.
  • 1–3 years of PR, influencer management, or social media experience (beauty or lifestyle industry preferred).
  • Deep understanding of Instagram trends, algorithm shifts, and best practices.
  • Excellent writing skills for captions, press notes, and influencer communication.
  • Highly organized, creative, and comfortable in a fast-paced, visually driven environment.
  • Basic knowledge of Canva, Figma, or editing apps (CapCut, InShot) is a plus.

What We Offer

  • Competitive salary and product perks
  • Fast paced growth
  • A front-row seat to the beauty industry with opportunities to work with top creators.
  • Creative freedom to test bold ideas and see instant impact.
  • Fun, collaborative culture with a focus on innovation and engagement.

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