
Email Marketing Manager
11 hours ago
Key Responsibilities:
- Develop and implement effective B2B lead generation strategies to drive consistent pipeline growth
- Plan, execute, and optimize email marketing campaigns, leveraging segmentation, A/B testing, and data analysis to improve engagement and conversion rates
- Manage multi-channel marketing campaigns, ensuring alignment with business goals and maximizing ROI
- Build, maintain, and enrich prospect databases to enable targeted and personalized outreach
- Collaborate with sales and marketing teams to align lead generation efforts with business objectives
- Monitor, analyze, and report on campaign performance, providing insights and recommendations for improvement
- Stay current with industry trends and best practices in lead generation, email marketing, and digital campaigns
Requirements:
- Proven track record in B2B lead generation with measurable results
- Strong expertise in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign, etc.)
- Experience managing multi-channel marketing campaigns (email, social, web, etc.)
- Proficiency in using CRM systems and marketing automation tools
- Excellent analytical, communication, and project management skills
- Ability to work independently and collaboratively in a fast-paced environment
- Entry level
- Full-time
- Marketing and Sales
- Human Resources Services
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