Email Marketing Manager

11 hours ago


Lahore, Punjab, Pakistan Recruitzz Full time

Key Responsibilities:

  • Develop and implement effective B2B lead generation strategies to drive consistent pipeline growth
  • Plan, execute, and optimize email marketing campaigns, leveraging segmentation, A/B testing, and data analysis to improve engagement and conversion rates
  • Manage multi-channel marketing campaigns, ensuring alignment with business goals and maximizing ROI
  • Build, maintain, and enrich prospect databases to enable targeted and personalized outreach
  • Collaborate with sales and marketing teams to align lead generation efforts with business objectives
  • Monitor, analyze, and report on campaign performance, providing insights and recommendations for improvement
  • Stay current with industry trends and best practices in lead generation, email marketing, and digital campaigns

Requirements:

  • Proven track record in B2B lead generation with measurable results
  • Strong expertise in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign, etc.)
  • Experience managing multi-channel marketing campaigns (email, social, web, etc.)
  • Proficiency in using CRM systems and marketing automation tools
  • Excellent analytical, communication, and project management skills
  • Ability to work independently and collaboratively in a fast-paced environment
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Human Resources Services
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