Business Director

1 week ago

Karachi, Sindh, Pakistan Mindshare Spain SA Full time

Mindshare is an agency of GroupM, the world's largest media investment company and part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Director – Digital to join us. In this role, you will be responsible for bringing a highly valued perspective to the client based on a deep understanding of their business.

Client Leaders will be tasked with enabling clients to understand Mindshare's insights and perspectives using jargon-free language. Client Leaders set the vision and working plan for the whole team and develop and cultivate relationships at the senior level within the Client organization on a major account or several key accounts. They have ultimate accountability for ensuring Mindshare's and Client's strategy delivers on the set business objectives and KPIs and for delivering client satisfaction.

Reporting of the role

This role reports to: Senior Business Director

3 best things about the job:

  1. Client that likes to be hands-on and wants to learn more
  2. Have fun while working
  3. Be part of a team that works and plays together

In this role, your goals will be:

In three months:

  1. Build a rapport with the immediate team
  2. Establish relationships with media vendors
  3. Ensure all processes employed by the team are compliant
  4. Run and execute monthly meetings
  5. Develop changes that will impact buying performance for clients
  6. Exhibit clear and concise communication skills – written and verbal

In 12 months:

  1. Start to develop skills for the next level
  2. Understand and develop negotiations on behalf of the client
  3. Demonstrate selling skills with the ability to sell media plans/additional internal initiatives to clients

What your day job looks like at Mindshare:

  1. Get close enough to the client to help identify opportunities to maximize/improve their digital media investments
  2. Entrench senior client relationships that position Mindshare as a principal digital business partner
  3. Deliver an overall strategic approach on the accounts designed to meet Client's digital business objectives and strategies
  4. Support GM in promoting Exchanges philosophy to clients, identifying and managing opportunities, and achieving buy-in from decision-makers
  5. Develop the scope of work with knowledge of financial implications and budget requirements to provide required levels of digital service
  6. Negotiate terms of business to optimize account profitability and achieve sign-off from the client for fee negotiation
  7. Coordinate appropriate resources from across the organization to meet client objectives within deadlines
  8. Manage the P&L including delivery of agreed budget on the digital accounts
  9. Support heads in managing, advising, and educating the client on Mindshare's fee structure when projects are identified outside the agreed scope of work
  10. Develop an annual staffing plan based on job requirements, past performance, and future contingencies
  11. Sell digital solutions and the expertise of the team
  12. Set KPIs and manage quality of output in front of the client
  13. Cultivate opportunities for additional business, securing profitable revenue for the client and Mindshare
  14. Ensure that the GM/MD is fully informed of any issues or developments impacting agency performance and profitability
  15. Work with Digital Business Planning to analyze the market situation of the client's brands & products
  16. Support alignment of all inputs from Groups/Specialists and make decisions with the client
  17. Lead all key stakeholder relationships including media, creative/advertising agencies, client, and other marketing partners
  18. Collaborate with Specialist Group Partners to identify the best and most appropriate talent for assignments

What you'll bring:

  1. Skilled storyteller with experience communicating the benefits of marketing opportunities to brands
  2. Strong organizational and numeracy skills
  3. Strong negotiation skills
  4. Flexibility and ability to work under pressure
  5. Able to set and meet multiple demands within challenging deadlines
  6. Excellent interpersonal skills – ability to communicate effectively at all levels
  7. 8 – 10 years' experience in Digital Planning/Buying & leading teams in relevant fields
  8. Experience driving revenue growth with emerging opportunities and established partnerships
  9. Master's degree in marketing/media sciences or equivalent from a reputable business school

More about Mindshare

We were born in Asia in 1997 and for more than 20 years, our values of Speed, Teamwork, and Provocation have guided us. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific, we have been Campaign Asia's Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

Our 10,000 people work with some of the world's best brands and companies to accelerate their growth. In 116 offices across 86 countries, we integrate brand and demand, focus on outcomes, and create the unexpected. We manage $24bn in billings and are the largest media agency in GroupM, WPP's Media Investment Management arm.

GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.

GroupM is an equal opportunity employer. We value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now

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