Business Director

Mindshare is an agency of GroupM, the world's largest media investment company and part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Director - Digital to join us. In this role, you will be responsible for bringing a highly valued perspective to the client based on a deep understanding of their business.

Client Leaders will be tasked with enabling clients to understand Mindshare's insights and perspectives using jargon-free language. Client Leaders set the vision and working plan for the whole team and develop and cultivate relationships at the senior level within the Client organization on a major account or several key accounts. They have ultimate accountability for ensuring Mindshare's and Client's strategy delivers on the set business objectives and KPIs and for delivering client satisfaction.

Reporting of the role

This role reports to: Senior Business Director

3 best things about the job:

1. Client that likes to be hands-on and wants to learn more
2. Have fun while working
3. Be part of a team that works and plays together

In this role, your goals will be:

In three months:

• Build a rapport with the immediate team
• Establish relationships with media vendors
• Ensure all processes employed by the team are compliant

In six months:

• Monthly meetings to be run and executed by you
• Develop any changes that will impact buying performance for the clients
• Clear and concise communication skills – written and verbal

In 12 months:

• Start developing skills for the next level
• Understand and develop negotiations on behalf of the client
• Demonstrate selling skills with the ability to sell in media plans and additional internal initiatives to clients

What your day job looks like at Mindshare:

• Getting close enough to the client to help identify opportunities to maximize/improve their digital media investments
• Entrenching senior client relationships that position Mindshare as a principal digital business partner of the client/s
• Overall strategic approach on the account/s designed and delivered to meet Client's digital business objectives and strategies
• Supporting GM in promoting Exchanges philosophy to client, identifying and managing opportunities and achieving buy-in from decision makers
• Developing the scope of work with knowledge of financial implications and budget requirements to provide required levels of digital service, negotiating terms of business to optimize account profitability and achieving sign-off from the client for the fee negotiation
• Coordinating appropriate resources from across the organization, including the global network and Mindshare, to meet client objectives within deadlines
• Managing the P&L including delivery of agreed budget on the digital account/s
• Supporting the heads on managing, advising and educating the client on Mindshare's fee structure when projects have been identified outside the agreed scope of work
• Annual staffing plan based on job requirements, past performance, and future contingencies; reviewing resource allocation throughout the year on a quarterly basis
• Selling digital solutions and the expertise of the team as opposed to the individual
• Setting KPIs and managing quality of output in front of the client
• Cultivating opportunities for additional business opportunities securing additional profitable revenue to the benefit of the client and Mindshare
• Ensuring that the GM/MD is fully informed of any issues or developments that impact agency performance and profitability
• Working with Digital Business Planning to analyze the market situation of the client's brands & products and translating it in a way that the client understands
• Supporting when necessary to ensure alignment of all inputs from Groups/Specialists and making decisions with the client
• Leading all key stakeholder relationships including media, creative/advertising agencies, client, and other marketing partners to ensure alignment of digital media objectives and strategies
• Collaboration with Specialist Group Partners to identify the best and most appropriate talent for assignments

What you'll bring:

• Skilled storyteller with experience communicating the benefits of marketing opportunities to brands
• Strong organizational and numeracy skills
• Strong negotiation skills
• Flexibility and ability to work under pressure
• Able to set and meet multiple demands within challenging deadlines
• Excellent interpersonal skills – ability to communicate effectively at all levels, internally and externally, formally & informally

Minimum qualifications:

• 8 - 10 years' experience in Digital Planning/Buying & leading teams in a relevant field
• Experience driving revenue growth with emerging opportunities and established partnerships
• Master's degree in marketing/media sciences or equivalent from a reputable business school

More about Mindshare:

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork, and Provocation have guided us in a world where everything is media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific, we have been Campaign Asia's Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

Our 10,000 people work with some of the world's best brands and companies to accelerate their growth. In 116 offices across 86 countries, we integrate brand and demand, ruthlessly focus on outcomes, and create the unexpected. We manage $24bn in billings and are the largest media agency in GroupM, WPP's Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019).

Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID: Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and LinkedIn: LinkedIn.com/company/mindshare.

About Pakistan:

GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.

Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology, and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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