Director Marketplace Operations

2 weeks ago

Karachi, Sindh, Pakistan Daraz Group Full time

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Founded in 2015, Daraz is South Asia's leading e-commerce platform operating in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It empowers over 100,000 active sellers with marketplace technology to reach the region's growing consumer base of 500 million people. Through Daraz Express and Daraz Pay, it provides efficient logistics and payment infrastructure. Daraz aims to serve 100 million customers and businesses by 2030.

Key Responsibilities
  • Lead daily operations for Mass Sellers and Long Tail Sellers.
  • Oversee onboarding, seller segmentation, KPI design, and training programs.
  • Maintain quality standards for listings, including content accuracy and categorization.
  • Drive engagement and performance of small and medium sellers.
  • Design and execute incubation frameworks to support underperforming or new sellers.
  • Business Development & Growth
  • Launch seller acquisition and retention campaigns.
  • Collaborate with marketing and category teams to align seller growth with platform initiatives.
  • Performance Analytics & Reporting
  • Analyze GMV, seller activity, fulfillment, and return metrics.
  • Prepare and present dashboards and strategic reviews.
  • Design incentive programs for hunters and KAMs to boost acquisition and sales.
  • Present updates during WBR and MBR sessions to senior management.
  • Cross-Functional Collaboration
  • Coordinate with logistics, finance, tech, and customer support teams.
  • Ensure alignment with seller SLAs, policies, and platform experience.
  • Process & Policy Development
  • Establish and refine seller SOPs, guidelines, and escalation workflows.
  • Lead operational improvements to enhance seller efficiency and satisfaction.
  • Implement best practices for inventory management, order fulfillment, and customer service.
Qualifications & Requirements
  • Bachelor's degree in Business, E-commerce, Supply Chain, or a related field; Master's preferred.
  • Minimum 5+ years' experience in e-commerce operations or marketplace management.
  • Deep understanding of platforms such as Daraz, Amazon, Shopify, or local B2C marketplaces.
  • Proven experience in seller engagement, growth programs, or incubation.
  • Strong analytical skills with proficiency in Excel/Sheets or BI tools.
  • Excellent interpersonal, communication, and leadership abilities.
  • Fluent in English; Urdu or regional language skills are a plus.
Preferred Attributes
  • Experience managing long-tail sellers in FMCG or fast-moving verticals.
  • Track record in building or scaling incubation/growth frameworks for small sellers.
  • Familiarity with Pakistan/South Asia e-commerce ecosystem and seller dynamics.
What We Offer
  • International startup environment with opportunities to learn from Alibaba Group.
  • A platform to learn from Alibaba's global ecosystem.
  • Rigorous training in team management, leadership, analytics, and operations.
  • Opportunity to develop future business leaders in e-commerce.
  • Competitive salary and incentives.
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