Expression of Interest: Brand Operations Associate

2 days ago

Lahore, Punjab, Pakistan BAT Full time
BAT Digital Business Solutions - Brand Operations Associate

BAT is evolving into a global multi-category business with the purpose of creating A Better Tomorrow by Building a Smokeless World. We are seeking dedicated colleagues to join us on this journey. Let's shape the future together

Job Title

Brand Operations Associate

Function

GBS Marketing

Location

Lahore, Pakistan

Role Positioning and Objectives

The candidate will serve as a brand operations expert for BAT Category & Deployment teams, managing strategic and operational projects within APMEA WEST. Responsibilities include project management, ensuring timely deliverables, and acquiring knowledge in brand and product management for BMP projects. The individual should foster trust, build vision, implement strategies, and maintain synergy across teams and stakeholders.

Key Responsibilities
  1. Coordinate and champion BAT's operations processes and systems across functions, ensuring best practices and full audit compliance, including system usage and vendor management.
  2. Develop and implement accurate briefs for packaging development, product diagnostics, consumer research, performance tracking, NPI, and procurement.
  3. Manage cross-functional stakeholder relationships to facilitate business priorities.
  4. Ensure adherence to governance protocols related to product, packaging, and communications development.
  5. Address blocking issues within timelines for NCLs (MESA & NA).
Essential Experience, Skills, and Knowledge
  • Bachelor's degree in Marketing, Business Management, or Project Management.
  • At least 2 years of experience in Marketing, Brand Management, or Project Management.
  • Ability to manage complex agendas with multiple stakeholders.
  • Strong problem-solving and collaboration skills.
  • Effective communication and relationship-building skills.
  • Organizational and time management skills.
  • Attention to detail.
Key Success Factors
  • Achieving 100% compliance with NPI project management protocols.
  • Seamless management and execution of contracts.
What We Offer
  • Market-leading annual performance bonus (eligibility applies).
  • Comprehensive benefits including health plans, work-life balance initiatives, transportation support, and flexible holidays.
  • Opportunities for internal advancement and career development.
  • Access to online learning and leadership programs.
  • A transformative environment focused on continuous improvement.
Why Join BAT?

We are recognized as a Global Top Employer, committed to collaboration, inclusion, and diversity. We support career breaks through programs like The Global Returners. Join us to bring your unique perspective and grow your career in a supportive environment. We also provide accommodations during recruitment to support your full participation.

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