
Lead Generation Specialist
3 weeks ago
About Us:
The Plum Tree Group is an award-winning interactive agency dedicated to designing, building, and bringing to market customized, memorable, and meaningful digital products, solutions, and experiences. Since 2006 we've helped over 300 start-ups and Fortune 500 clients grow their online businesses. We focus on Information Technology, Business Process Outsourcing, Marketing and Communications, Consulting, and Micro Venture Support Services. We are a certified partner across some of the leading solution platforms powering digital transformation: Salesforce, Velocity, Shopify, Google Partner, and AWS Partner Network to name a few.
Position Overview: As a LinkedIn Lead Generation Specialist, you will be responsible for identifying, connecting with, and nurturing leads through LinkedIn Sales Navigator. Your goal will be to build and maintain a pipeline of high-quality leads to support our sales team and drive business growth.
Key Responsibilities:
- Utilize LinkedIn Sales Navigator to identify and connect with potential leads.
- Develop and execute lead generation strategies to target specific markets and industries.
- Engage with leads through personalized messages and follow-up communications.
- Maintain accurate records of lead generation activities and manage the CRM system.
- Collaborate with the sales and marketing teams to optimize lead generation efforts.
- Analyze and report on the effectiveness of lead generation campaigns.
- Stay updated on LinkedIn best practices and emerging trends in lead generation.
Requirements:
- 5 months to 2 years of experience in lead generation, specifically using LinkedIn Sales Navigator.
- Proven track record of successfully generating leads and meeting or exceeding targets.
- Excellent written and verbal communication skills.
- Strong organizational skills and attention to detail.
- Ability to work independently and as part of a team.
- Proficiency in using CRM software and lead generation tools.
Preferred Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in LinkedIn marketing or social media marketing.
- Familiarity with other social media platforms and lead generation techniques.
- A proactive approach to learning and implementing new lead generation strategies.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and innovative team.
- Professional development and growth opportunities.
- Flexible working environment.
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