Lead Generation Specialist

4 weeks ago

Karachi, Sindh, Pakistan The Plum Tree Group Full time

Job Title: Lead Generation & Client Success Specialist

Location: Shah re Faisal, Karachi (On-site)

Employment Type: Full-time

Role Overview: Lead generation specialist responsible for client acquisition and success management for our virtual tour solutions client. Focus on sectors like higher education, cultural heritage sites and museums through email marketing and social media strategy.

Key Responsibilities:

  • Develop a holistic strategy of creating awareness and generating leads for virtual tour solutions.
  • Use resources to create contact lists of prospects in industries such as Higher Education, Cultural Heritage sites, Museums, Car Dealerships and any others that can benefit from a virtual tour.
  • Create email marketing workflows with messaging that resonates with prospects to generate qualified leads.
  • Develop and execute a thought leadership strategy using client's social media profile to create awareness and improve brand presence, resulting in warm leads.
  • Track and report key lead generation metrics.
  • Manage client communications and relationship as a Success Manager.
  • Coordinate with marketing team on social media content and posting.
  • Coordinate with designers and developers for website adjustments, funnel creation, landing pages, and other marketing collateral.

Requirements:

  • 3+ years B2B lead generation experience.
  • Proven track record in email marketing and social selling.
  • HubSpot/Salesforce proficiency.
  • Experience in education or museum sector preferred.
  • Strong written and verbal communication skills.
  • Data analysis and reporting capabilities.

Skills:

  • CRM management.
  • Email marketing.
  • Social selling.
  • Client relationship management.
  • Lead qualification.
  • Campaign analytics.
  • Project management.
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