
Manager Growth and Marketing
3 days ago
Job Description
Develop and implement growth strategies focusing on organic B2B expansion in Pakistan and targeted international markets
Craft and execute campaigns across email, social media, calling, and webinars/events to engage existing and new audiences
Lead the planning and execution of in-person and online marketing events
Drive social media growth with educational content, video testimonials, expert interviews, and success stories
Optimize TISS website with SEO, structured data, and AI‑friendly content to ensure discoverability in AI search tools
Implement and manage ABM campaigns targeting strategic high-value accounts
Use AI tools and analytics for personalization, content segmentation, predictive engagement, and campaign optimization
Assign and track leads through the sales funnel, ensuring strong collaboration with the sales team
Monitor campaign performance and optimize continuously based on data, behavior, and industry feedback
Requirements
Bachelor's or Master's in Marketing, Business, or related field
Proven experience in B2B marketing
Expertise in content marketing, ABM, SEO, and digital analytics
Familiar with AI-driven marketing tools
Comfortable leading physical events and virtual/client events in Pakistan
Excellent collaboration with cross-functional teams
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