Manager Growth and Marketing

3 days ago


Rawalpindi, Punjab, Pakistan Trillium Information Security Systems Full time $104,000 - $130,878 per year

Job Description

Develop and implement growth strategies focusing on organic B2B expansion in Pakistan and targeted international markets

Craft and execute campaigns across email, social media, calling, and webinars/events to engage existing and new audiences

Lead the planning and execution of in-person and online marketing events

Drive social media growth with educational content, video testimonials, expert interviews, and success stories

Optimize TISS website with SEO, structured data, and AI‑friendly content to ensure discoverability in AI search tools

Implement and manage ABM campaigns targeting strategic high-value accounts

Use AI tools and analytics for personalization, content segmentation, predictive engagement, and campaign optimization

Assign and track leads through the sales funnel, ensuring strong collaboration with the sales team

Monitor campaign performance and optimize continuously based on data, behavior, and industry feedback

Requirements

Bachelor's or Master's in Marketing, Business, or related field

Proven experience in B2B marketing

Expertise in content marketing, ABM, SEO, and digital analytics

Familiar with AI-driven marketing tools

Comfortable leading physical events and virtual/client events in Pakistan

Excellent collaboration with cross-functional teams



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