Assistant Manager Paid ads

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About the job Assistant Manager Paid ads - Night Shift

Our Client:

Hiring for Certified Digital Marketing Agency, focused on maximizing your Marketing ROI.

Position Overview:

• As an Assistant Manager of Paid Ads reporting to the Senior Ads Manager, you will assume a broader range of responsibilities, including:
• Assisting in the development and execution of digital advertising strategies to achieve our marketing objectives.
• Collaborating with the leadership team on marketing and advertising strategy and execution.
• Supporting and mentoring a team of Digital Advertising Specialists to ensure high levels of performance and professional growth.
• Working closely with cross-functional teams to align advertising strategies with overall marketing goals and company initiatives.
• Analyzing advertising performance data to identify trends, insights, and opportunities for optimization and growth.
• Implementing and managing paid advertising strategies for clients assigned by your senior manager.
• Identify problems and deficiencies, implement solutions promptly, and suggest process and productivity optimization improvements.
• Understand the client's industry and set an agenda for monthly meetings.
• Research and present the Digital Marketing plan to clients.
• Collaborate & Share research with team members for Ad copy, Graphic design, etc.
• Collaborate & Share research with the SEO team for Keyword research and more to implement the winning SEM strategy for each client.
• Set up new campaigns, track and perform daily/weekly/monthly ad account management tasks on Google Ads, Bing Ads, Meta Ads, etc.
• Maintenance and monitoring of keywords bids, quality score, CTR, impression share, avg. position, and other important account metrics
• Develop campaign structure and ad groups
• Creation and suggestions on graphical banner ads and other text ads.
• Monitor the overall performance of paid search efforts and report key indicators to the clients and your superiors in the company.
• Top-to-bottom management of paid search campaigns, generate reports, i.e., overall campaign performance report, Ad group performance report, keywords performance report, and location targeting report on a weekly/monthly basis
• Monitor Google Analytics' key tools to analyze which areas are essential for achieving clients' goals
• Review client websites and landing pages, fully understand their business models and marketing objectives, and then translate them into PPC strategy and action plans
• Prepare keywords & negative keywords list, and share competitor research report with the content team to help write ad copies according to the relevancy of landing pages
• Work on different bid strategies employed at the campaign, ad group, & keyword levels
• Analyze campaigns and provide actionable optimization recommendations
• Performance Max Campaigns Strategy Diversification - diversify targeting methods like contextual targeting, re-marketing, placement targeting, topic targeting, etc
• Setup and recommend re-marketing campaigns
• Integrate third-party online call-tracking software for conversion analytics.
• Create Conversion Tracking for all client campaigns and monitor the conversion rate.
• Set up events for the website's different sections to analyze users behavior.
• Stay updated with new trends, and find avenues to increase our clients' conversions, revenue, and sales.
• Ability to prepare and present campaign reports to clients.
• Any other task assigned by the management
• Required Experience and Expertise:
• 4+ years of Hands-on experience with Google Ads, Meta Ads & Bing Ads with at least 2+ years in a managerial Role
• 4+ years of experience with planning and implementing a successful Paid Search and Paid Social strategy.
• 3+ years of experience in web analytics, marketing, tracking, and business development.
• Top-to-bottom management & execution of paid ads campaigns.
• Proficiency in Google Analytics, P-Max campaigns, conversion tracking, and CTR.
• Ability to work in a fast-paced environment and meet deadlines.
• Excellent interpersonal and communication skills.

Technical Skills:

• Expert Proficiency with Google Sheets, Docs, Excel, and various Office Tools.
• Expert in research on Ahrefs, Semrush, and other resources for campaign planning.
• Experience with A/B testing and other testing metrics.
• Build sophisticated reporting frameworks using GA4, GTM, Looker Studio, etc.
• Analytical & Problem-Solving Skills
• Critical thinker with excellent problem-solving skills.
• Stay on top of platform changes, privacy regulations, and performance trends."Translate complex data into clear, actionable insights for internal and client use.
• Strong leadership and team management skills
• Ability to analyze data and provide evidence-based recommendations
• Strong analytical and data storytelling skills with the ability to identify and communicate trends and insights.

Strategy and ownership:

• Lead and manage a team of digital marketing professionals, providing guidance, support, and mentorship to maximize their performance and ensure the achievement of team goals.
• Assist the line manager in conducting performance reviews, skill gap assessments, and training sessions.
• Ensure the team adheres to performance standards, deadlines, and best practices for campaigns.
• Take complete ownership of your performance, ensuring a direct impact on client business outcomes through strategic actions.

Other Details

• Work Mode: Onsite
• Location: Lahore
• Experience: 4+ years
• Days: Monday to Friday
• Timing: 5pm-2am

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing, Design, and Management
• IndustriesIT Services and IT Consulting, Design Services, and Digital Accessibility Services

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