Assistant Manager Paid ads

4 weeks ago

Lahore, Punjab, Pakistan HR WAYS Full time

About the job: Assistant Manager Paid Ads

Our Client:

Hiring for a Certified Digital Marketing Agency focused on maximizing your Marketing ROI.

Position Overview:

  1. Assist in developing and executing digital advertising strategies to meet marketing objectives.
  2. Collaborate with leadership on marketing and advertising strategies.
  3. Support and mentor Digital Advertising Specialists for high performance and growth.
  4. Work with cross-functional teams to align advertising with marketing goals.
  5. Analyze advertising data for trends and optimization opportunities.
  6. Implement and manage paid advertising campaigns for clients.
  7. Identify issues, implement solutions, and suggest process improvements.
  8. Understand client industries and prepare agendas for meetings.
  9. Research and present Digital Marketing plans to clients.
  10. Share research with team members for ad copy and graphics.
  11. Coordinate with SEO team for keyword research and SEM strategies.
  12. Set up campaigns, monitor and manage accounts across platforms like Google Ads, Bing, Meta.
  13. Maintain and optimize campaign metrics such as bids, quality score, CTR.
  14. Develop campaign structures and ad groups.
  15. Create and suggest graphical and text ads.
  16. Set performance targets and project milestones.
  17. Monitor campaign performance and report to clients and management.
  18. Generate performance reports regularly.
  19. Use Google Analytics to analyze and optimize efforts.
  20. Review client websites and landing pages to align PPC strategies.
  21. Prepare keyword and negative keyword lists, share competitor research.
  22. Analyze campaigns and provide optimization recommendations.
  23. Diversify Campaign Strategies with Performance Max and remarketing.
  24. Integrate call-tracking software for analytics.
  25. Create and monitor conversion tracking.
  26. Analyze user behavior through website events.
  27. Stay updated on trends to increase conversions and sales.
  28. Prepare and present campaign reports to clients.
  29. Perform other tasks as assigned by management.

Required Experience and Skills:

  1. 4+ years in Google Ads, Meta Ads, Bing Ads; 2+ years in managerial roles.
  2. Experience in planning and executing Paid Search and Paid Social strategies.
  3. 3+ years in analytics, marketing, tracking, and business development.
  4. Proficiency in Google Analytics, P-Max, conversion tracking, CTR.
  5. Ability to work efficiently in a fast-paced environment.
  6. Excellent communication skills.
  7. Technical skills in Google Sheets, Docs, Excel, research tools like Ahrefs, Semrush.
  8. Experience with A/B testing and reporting frameworks (GA4, GTM, Looker Studio).
  9. Strong analytical, problem-solving, and leadership skills.
  10. Ability to translate data into actionable insights.
  11. Leadership skills to manage and mentor a team.
  12. Ownership mindset to impact client outcomes strategically.

Other Details:

  • Work Mode: Onsite
  • Location: Lahore
  • Experience: 4+ years
  • Days: Monday to Friday
  • Timing: 5pm-2am

About HR Ways:

HR Ways is an award-winning technical recruitment firm helping IT companies globally to find talent. Engaged by over 300 employers worldwide, with entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and more. Join our WhatsApp channel https://shorturl.at/983az or visit www.hrways.co to learn more.

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