Senior Performance Marketing Specialist

2 weeks ago


Lahore, Punjab, Pakistan DevBazar Full time

We are seeking a Senior Performance Marketing Specialist to join our dynamic performance media team. The ideal candidate is a results-driven paid media expert with a proven track record in overseeing and optimizing performance media campaigns across various digital platforms. This role requires a deep understanding of data-driven marketing strategies, a strong grasp of emerging trends, and the ability to drive impactful outcomes through innovative campaign management.

Responsibilities:
  1. Develop and execute comprehensive performance media strategies that align with overarching business goals and target audience profiles.
  2. Plan, implement, and optimize paid media campaigns across multiple platforms, including Google Ads, social media, display, and other relevant channels.
  3. Conduct in-depth keyword research, audience segmentation, and competitor analysis to inform strategic campaign targeting and optimization.
  4. Stay in line with industry trends, emerging technologies, and updates to advertising platforms, leveraging insights to enhance campaign strategies.
  5. Analyze campaign performance data using advanced analytics tools and platforms, drawing actionable insights and making informed adjustments to achieve KPIs.
  6. Lead A/B testing initiatives for ad creatives, targeting strategies, and landing pages, continually refining campaigns for optimal results.
  7. Manage advertising budgets effectively, optimizing allocation for maximum return on investment while maintaining cost efficiency.
  8. Drive innovation by exploring new performance media channels, partnerships, and technologies to expand the reach and impact of campaigns.
  9. Stay informed about changes in digital marketing regulations, privacy concerns, and best practices to ensure compliant and ethical advertising practices.
Qualifications:
  1. Degree in Marketing, Advertising, Business, or a related field (or equivalent work experience). Master's degree is a plus.
  2. 2 Years Experience in a Digital Marketing Agency
  3. Extensive experience in developing and executing performance media strategies, with a focus on Google Ads, social media advertising, and other relevant platforms.
  4. Strong proficiency in data analysis and expertise in using analytics tools such as Google Analytics, Google Ads, and other relevant platforms.
  5. Exceptional analytical skills, with the ability to interpret complex data and provide actionable insights for campaign optimization.
  6. Excellent written and verbal communication skills.
  7. Strategic mindset with a focus on driving innovation, achieving KPIs, and enhancing overall campaign performance.
  8. Google Ads certifications and other relevant advertising certifications are a strong advantage.
  9. Knowledge of SEO, content marketing, and broader digital marketing channels is beneficial.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Software Development

#J-18808-Ljbffr

  • Lahore, Punjab, Pakistan EMERGE PAKISTAN Full time

    Job Title: Performance Marketing SpecialistLocation: DHA Phase 6, Lahore.Salary: 1,00,000 to 120,000Job Type: Full TimeExperience: 3 to 4 yearsRequirements:Bachelor's degree in Marketing, Business, or a related field.3+ years of experience in performance marketing, paid advertising, or digital marketing.Proven ability to manage and optimize paid campaigns on...


  • Lahore, Punjab, Pakistan Nativ Global Full time

    About the JobWe are seeking a skilled Digital Marketing Strategist to join our team at Dial Zero. As a key member of our performance marketing team, you will be responsible for developing and executing campaign strategies to drive business growth and achieve client KPI targets.About Your Role:This mid-senior level position requires a strong understanding of...


  • Lahore, Punjab, Pakistan Aesthetics Lab Full time

    Performance Marketing Specialist and Media BuyerJoin our team and help drive growth with impactful digital campaignsJob Responsibilities:Plan, execute, and optimize paid media campaigns (Google Ads, Meta, TikTok, etc.).Analyze performance metrics and adjust strategies for maximum ROI.Collaborate with creative teams to develop engaging ad content.Manage...


  • Lahore, Punjab, Pakistan Hottu tech Full time

    Hottu tech is seeking a talented Senior Marketing Specialist to join our marketing team. As a senior member of our team, you will be responsible for developing and executing marketing strategies that drive business growth and customer engagement.About the RoleThe Senior Marketing Specialist will work closely with cross-functional teams to develop and...


  • Lahore, Punjab, Pakistan Nativ Global Full time

    Performance Marketing Expert - Dial ZeroSECTION 1: POSITION SUMMARYDial Zero, a sister concern company of Nativ Global, is looking for a Performance Marketing Expert who will be responsible for driving the execution strategy for multiple products, ensuring optimal performance across SEM, Social, and Display/Programmatic channels. Your primary focus will be...


  • Lahore, Punjab, Pakistan Institute of Performance Management Full time

    Job Description: Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. Set up, manage, and optimize digital advertising campaigns on various platforms, including Facebook, Instagram, YouTube, and Amazon. Monitor and analyze the performance of digital marketing campaigns using...


  • Lahore, Punjab, Pakistan Studywise Full time

    We are looking for a Performance Marketing Specialist tolead and execute paid advertisingcampaigns across all digital platforms. The ideal candidatewill have expertise in Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other paidmedia channels to drive leadgeneration, brand awareness, and customer acquisition.Key...


  • Lahore, Punjab, Pakistan STARZPLAY Full time

    Job Summary:We are seeking an experienced Performance Marketing Manager to join our team at STARZPLAY. As a key member of our marketing department, you will be responsible for developing and executing comprehensive performance marketing strategies to drive customer acquisition and revenue growth through multiple digital channels.Key Responsibilities:*...


  • Lahore, Punjab, Pakistan EvolveByte LinkedIn Marketing Agency Full time

    About the RoleAs a LinkedIn Marketing Specialist, you will play a critical role in developing and executing a comprehensive marketing strategy on LinkedIn. This includes creating and publishing high-quality content, engaging with followers, and monitoring analytics to assess performance.The successful candidate will have a strong understanding of LinkedIn's...


  • Lahore, Punjab, Pakistan Sky Marketing Full time

    About Sky MarketingWe are a dynamic organization driven by innovation and customer satisfaction. Our mission is to provide top-notch solutions that meet the evolving needs of our clients.Job SummaryThe Senior Marketing Strategist will be responsible for leading our sales and marketing efforts, focusing on developing and implementing strategic plans to drive...


  • Lahore, Punjab, Pakistan Talent hunters Pvt Ltd Full time

    Job SummaryWe are seeking a Senior Product Marketing Specialist to join our team at Talent hunters Pvt Ltd in Pakistan.About the RoleThe ideal candidate will have experience in creating lasting impressions among consumers and improving product sales and market share. They will be responsible for monitoring market trends, overseeing advertising and marketing...


  • Lahore, Punjab, Pakistan MAK Developers Digital Marketing Agency Full time

    Job TitleDigital Marketing Specialist (Night Shift)We are seeking a highly motivated Digital Marketing Specialist to join our team at MAK Developers Digital Marketing Agency, Pakistan.


  • Lahore, Punjab, Pakistan Game District Full time

    About UsGame District is a leading entertainment company dedicated to delivering exceptional gaming experiences. We are committed to innovation and excellence in everything we do.Job SummaryWe are seeking a Paid Advertising Manager to join our team. The ideal candidate will have a proven track record in digital marketing and a strong passion for innovative...


  • Lahore, Punjab, Pakistan Zuriador Full time

    We are looking for a skilled Senior Marketing Specialist - Luxury Division to join our marketing team. In this role, you will assist in the planning and execution of marketing campaigns, manage social media presence, and collaborate with cross-functional teams to ensure cohesive brand messaging.


  • Lahore, Punjab, Pakistan Unduit Llc. Full time

    About Us:Unduit Llc. is a dynamic company looking for a skilled Performance Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for leading and optimizing our paid marketing efforts, driving B2B lead generation, and maximizing return on ad spend (ROAS).This role is ideal for someone with 2–3 years of...


  • Lahore, Punjab, Pakistan Quaid Ventures Full time

    Job Description: We are seeking an experienced and data-driven Performance Marketing Manager to lead and execute our digital marketing campaigns with a focus on driving measurable results and maximizing ROI. The ideal candidate is a strategic thinker with a proven track record in planning, implementing, and optimizing performance marketing campaigns across...


  • Lahore, Punjab, Pakistan EWS Group Full time

    About Enspire for Enterprise:We are a leading digital marketing agency that specializes in providing innovative digital marketing solutions to businesses.With a focus on driving exceptional performance, we combine analytical expertise with creative problem-solving to deliver measurable results and unmatched client satisfaction.The Role:As a Digital...


  • Lahore, Punjab, Pakistan The Children's Place Full time

    Job Description\The Children's Place is seeking a Business Intelligence Leader to join our marketing team. As a key member of the team, you will be responsible for developing and maintaining business intelligence solutions that support data-driven decision-making.\You will work closely with cross-functional teams to ensure alignment with broader marketing...


  • Lahore, Punjab, Pakistan Institute of Performance Management Full time

    Transform user experiences with our Institute of Performance Management team as a Senior User Experience Designer.Create innovative and captivating designs for various marketing materials, including websites, banners, brochures, logos, social media posts, and advertisements.Design user-centered digital products that focus on usability, functionality, and...

  • Marketing Specialist

    2 weeks ago


    Lahore, Punjab, Pakistan Lookin Technologies PVT LTD Full time

    Lookin Technologies PVT LTD aims to create instant connections, effortlessly uniting individuals and organizations on a single seamless platform.Role DescriptionThis is a full-time on-site role for a Marketing Specialist located in Lahore. The Marketing Specialist will be responsible for communication, market research, sales, marketing strategy, and customer...