Business Line Manager

2 weeks ago


Lahore, Punjab, Pakistan Digitt Plus Full time

Key Responsibilities:

·Own and manage the digital wallet portfolio, aligning with product strategy and business goals.

·Drive wallet activation and usage with day-on-day performance monitoring (DAUs, MAUs, transactions, throughput, retention).

·Collaborate with marketing, tech, and design teams to develop features that increase user engagement.

·Analyse data and customer insights to identify growth opportunities and optimize product performance.

·Lead development and rollout of Agri Mall to enable financial inclusion for farmers.

·Design user journeys for EWR (Electronic Warehouse Receipt) financing in collaboration with banks and warehouse partners.

·Conduct field research and stakeholder interviews to gather insights for product improvement.

·Define and execute product roadmaps for wallet and Agri Mall features.

·Coordinate with external partners to ensure smooth implementation of Agri-financing workflows.

·Track and report product KPIs, ensuring continuous iteration and feature enhancement.

Qualifications:

· Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

·5+ years of experience in product marketing, preferably in fintech, SaaS, or digital products.

· Proven track record in driving product growth, developing GTM strategies, and managing product launches.

·Strong analytical and presentation skills with a data-driven mindset.

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