SEM Specialist

3 weeks ago

Islamabad, Islamabad, Pakistan Advanced Datalytics Full time

Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Job Title: SEM Specialist
Location: Remote
Job Type: Full-Time (160 hours per month)
Salary: 60,000 - 120,000 PKR

Reports To: Director Digital Marketing

Job Description:
The SEM Specialist will be responsible for managing and optimizing search engine marketing campaigns to meet and exceed client objectives. This role requires expertise in keyword hunting, bidding strategy optimization, and campaign design, with a strong focus on achieving a guaranteed minimum number of leads and conversions. The ideal candidate will have experience running ads in the United States and a deep understanding of digital marketing tools and analytics.

Key Responsibilities:
  1. Keyword Hunting:
    Conduct thorough keyword research to identify high-potential keywords for various niches.
    Estimate the minimum number of clicks/impressions required to generate a guaranteed number of leads/conversions.
  2. Campaign Design & Management:
    Design and implement effective SEM campaigns tailored to clients' sales funnels.
    Optimize bidding strategies and ranges to maximize ROI.
    Develop a deep understanding of clients' businesses and sales processes to align SEM efforts with their objectives.
  3. Campaign Optimization:
    Rapidly test campaign variations to identify top-performing strategies at minimal ad spend.
    Continuously optimize campaigns to improve performance and achieve desired outcomes.
  4. Advanced Tracking & Analytics:
    Set up and manage advanced tracking capabilities using Google Analytics, Tag Manager, Ahrefs, SEMrush, and other tools.
    Implement UTM parameters to track campaign performance and user journeys accurately.
  5. Performance Monitoring & Reporting:
    Monitor key metrics and analyze campaign performance to provide actionable insights.
    Generate detailed reports on campaign outcomes, including impressions, clicks, leads, conversions, and ROI.
  6. Bing Ads Management:
    Manage and optimize Bing Ads campaigns alongside Google Ads to expand reach and maximize results.
Job Specification

Qualifications:
Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
At least 2 years of experience after completion of undergraduate degree running SEM campaigns in the United States in a professional setting.
Proven track record of managing successful SEM campaigns across various niches.
Strong understanding of keyword research, bidding strategies, and campaign optimization.
Proficiency with Google Analytics, Tag Manager, Ahrefs, SEMrush, and other relevant tools.
Experience with UTM parameters and advanced tracking techniques.
Familiarity with Bing Ads and cross-platform campaign management.
Excellent analytical skills and the ability to interpret data to drive decision-making.

Desired Competencies:
Ability to work independently and manage multiple projects simultaneously.
Strong problem-solving skills and attention to detail.
Commitment to staying updated with the latest SEM trends and best practices.
Strong communication skills and the ability to work collaboratively with clients and team members.

#J-18808-Ljbffr

  • Sem Specialist

    3 weeks ago

    Islamabad, Islamabad, Pakistan Mobile Weaver (Pvt) Ltd. Full time

    Sem Specialist Mobile Weaver (Pvt) Ltd., Pakistan - Manage and optimize successful pay per click (PPC) campaigns on major search engines including Google, Yahoo, and MSN.- Provide and create detailed analysis documents to trend campaign performance.- Write/create copy for paid search campaigns.- Provide ongoing management of all campaigns including...

  • E-Commerce Amazon Store Specialist

    3 weeks ago

    Islamabad, Islamabad, Pakistan Zambeel Stores Full time

    E-Commerce Amazon Store Specialist Zambeel Stores, Pakistan Zambeel Stores is looking for E-Commerce Amazon Store Specialist for the company.Following are some responsibilities that must be fulfilled during the job:Highly motivated individual to manage our Amazon.com Seller Central program.Deal with the day-to-day operations of managing the product pages,...

  • Digital and Social Media Marketing Specialist

    2 weeks ago

    Islamabad, Islamabad, Pakistan Smart Forum Full time

    We are seeking a talented and driven Digital and Social Media Marketing Specialist to lead our company's marketing efforts, focusing on two key aspects: building our company's brand and offering digital marketing services to partner brands. This role requires a versatile marketer with experience in social media, web analytics, campaign management, and brand...

  • Digital Marketing Specialist

    3 weeks ago

    Islamabad, Islamabad, Pakistan Hammani Tech (Pvt.) Limited Full time

    Join Hammani Tech for a Career Boost Tech enthusiasts, trailblazers, software developers, and independent thinkers, welcome Hammani Tech has been providing high-quality, technology-based business solutions to various clients for over a decade.We are seeking a dynamic and experienced Digital Marketing Specialist with 2-3 years of proven expertise in digital...

  • Digital Marketing Campaigns Specialist

    1 week ago

    Islamabad, Islamabad, Pakistan beBeeSpecialist Full time 900,000 - 1,200,000

    Job Title: Adwords And Social Media Marketing ProfessionalThe Google Ads (SEM) PPC Specialist is responsible for the execution, management, and optimization of a high volume of Pay Per Click B2B campaigns across Google AdWords, Facebook, and LinkedIn. This includes managing and developing third-party Pay-Per-Call and Pay-Per-Click initiatives.This position...

  • Lead Digital Marketing Strategist

    1 week ago

    Islamabad, Islamabad, Pakistan beBeeDigitalMarketing Full time 3,000,000 - 4,500,000

    Job Title:Digital Marketing SpecialistJob DescriptionImplement and execute digital marketing strategies across multiple channels to drive business growth.Maintain and monitor keyword bids, account budgets, impression share, quality score, and other key metrics.Launch and optimize PPC campaigns to achieve maximum ROI.ResponsibilitiesManage client reporting on...

  • Lead Digital Marketing Strategist

    1 week ago

    Islamabad, Islamabad, Pakistan beBeeDigitalMarketing Full time 800,000 - 1,200,000

    We are seeking a skilled Digital Marketing Specialist to develop and execute digital marketing campaigns across various channels.Key Responsibilities:Create engaging content to attract target audiencesAnalyze website traffic and optimize campaigns for performanceCollaborate with the design team to create visually appealing marketing materialsMonitor and...

  • Pay Per Clcik Specialist

    3 weeks ago

    Islamabad, Islamabad, Pakistan Beamalife Full time

    Pay Per Click Specialist (SEM) Beamalife, Pakistan Job Description: Create, analyze and manage Pay Per Click campaigns across multiple search engines including Google AdWords, Yahoo Search Marketing, and MSN AdCenter. Setup and manage multiple ad campaigns. Creating a complete PPC strategy for clients taking into consideration their marketing objectives,...

  • Digital Marketing Strategist

    1 week ago

    Islamabad, Islamabad, Pakistan beBeeMarketing Full time 900,000 - 1,200,000

    A digital marketing specialist is responsible for creating and executing a media strategy to increase brand awareness and drive traffic to a company's website. They should have a strong understanding of how to use digital marketing channels to effectively reach and engage target audiences.Some key responsibilities include developing and implementing digital...

  • Digital Marketing Specialist

    2 weeks ago

    Islamabad, Islamabad, Pakistan beBee Careers Full time 400,000 - 600,000

    Marketing ProfessionalBachelor's degree in Marketing, Business, or a related field is required for this role. A minimum of 2 years of experience in digital marketing is necessary to be considered.Digital marketing campaigns across various channels should be developed and executed by the successful candidate.Social media accounts should be managed, creating...