Sem Marketing Specialist Job Opening

3 days ago

Islamabad, Islamabad, Pakistan beBeeSemMarketing Full time 60,000 - 120,000

Job Title:

SEM Marketing Expert

About the Role

We are seeking a SEM marketing expert to join our team and drive successful search engine marketing campaigns.

Key Responsibilities:

  1. Keyword Research & Optimization
    Conduct thorough keyword research, analyze performance metrics, and optimize campaigns for maximum ROI.

  2. Campaign Design & Management
    Design and implement effective SEM campaigns tailored to clients' sales funnels, optimize bidding strategies and ranges to maximize ROI, and develop a deep understanding of clients' businesses and sales processes to align SEM efforts with their objectives.

  3. Campaign Performance Analysis
    Rapidly test campaign variations to identify top-performing strategies at minimal ad spend, continuously optimize campaigns to improve performance and achieve desired outcomes.

  4. Advanced Tracking & Analytics
    Set up and manage advanced tracking capabilities using Google Analytics, Tag Manager, Ahrefs, SEMrush, and other tools, implement UTM parameters to track campaign performance and user journeys accurately.

  5. Performance Monitoring & Reporting
    Monitor key metrics and analyze campaign performance to provide actionable insights, generate detailed reports on campaign outcomes, including impressions, clicks, leads, conversions, and ROI.

  6. Bing Ads Management
    Manage and optimize Bing Ads campaigns alongside Google Ads to expand reach and maximize results.

Requirements

Qualifications:
Bachelor's degree in Marketing, Business, or a related field (or equivalent experience), at least 2 years of experience after completion of undergraduate degree running SEM campaigns in the United States in a professional setting, proven track record of managing successful SEM campaigns across various niches.

Desired Competencies:
Ability to work independently and manage multiple projects simultaneously, strong problem-solving skills and attention to detail, commitment to staying updated with the latest SEM trends and best practices, strong communication skills and the ability to work collaboratively with clients and team members.

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