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Sem Specialist
4 weeks ago
Mobile Weaver (Pvt) Ltd., Pakistan
- Manage and optimize successful pay per click (PPC) campaigns on major search engines including Google, Yahoo, and MSN.
- Provide and create detailed analysis documents to trend campaign performance.
- Write/create copy for paid search campaigns.
- Provide ongoing management of all campaigns including reporting, analysis, and optimization recommendations.
- Continually monitor the search landscape and work with SEO/SEM Team Lead to develop new strategies.
- Proactively work with 3rd party vendors, including but not limited to bid management technology providers, search engines, and tracking technology providers, to overcome complications and actively seek new SEM opportunities.
- Develop affiliate marketing plans and build own affiliate network.
- Plan and manage Social Media Marketing with the help of business development resources.
- Working conditions are normal for an office environment. Work may require occasional weekend and/or evening work.
- Minimum 2 years of work experience requiring similar skills.
- Strong SEM/SEO skills.
- Understand search engine marketing strategies, the search engine landscape, and the effectiveness of PPC campaigns.
- Execute and manage SEM programs across multiple search engines from implementation to ongoing optimization.
- Effectively analyze and communicate program performance, optimization recommendations, seek out up-sell opportunities, and communicate to the business development and sales department.
- Actively test and analyze keywords, copy, and landing pages to increase ROI and drive incremental volume.
- Develop SEM program strategies and proposals for special events like New Year Gifts, Christmas, etc.
