B2B Marketing Specialist

FAIR Consulting Group (Australia) | Permanent Position

Karachi, Pakistan | Posted on 14/04/2025

We are looking for a B2B Marketing Specialist to lead the end-to-end execution of digital marketing campaigns across multiple platforms. This role focuses on driving brand awareness, lead generation, and customer success within the consulting/services industry.

The ideal candidate is strategic, creative, and experienced in B2B marketing, with a strong command of HubSpot and a passion for delivering impactful campaigns.

About the role:

• Develop, implement, and manage digital marketing campaigns in collaboration with the Marketing Manager and Senior Leadership Team
  
• Work closely with the sales and lead generation teams to execute effective campaigns
  
• Apply demand generation strategies and lead conversion best practices
  
• Use HubSpot to segment audiences and create targeted marketing campaigns that resonate with customers
  
• Draft clear and compelling messaging aligned with our value propositions
  
• Demonstrate a strong understanding of Account-Based Marketing (ABM)
  

About you:

• Bachelor's degree in Marketing or a related field
  
• 2+ years of hands-on digital marketing experience in a B2B environment
  
• 1+ year of experience using HubSpot across key marketing functions
  
• Strong understanding of B2B marketing, with a focus on services
  
• Experience with B2B account-based lead generation through targeted campaigns
  
• Proven track record of executing marketing campaigns that drive sales growth
  
• Practical experience with digital media, including display, social, email, and affiliate channels
  
• Skilled in creating audience segments and developing targeted campaigns that build customer engagement
  
• Familiar with a wide range of go-to-market strategies and tactics
  
• Proficient in Google Workspace (G Suite)
  
• Comfortable working in a fast-paced environment and managing multiple projects
  
• Able to independently prioritise tasks and take initiative
  
• Strong communication skills with great attention to detail
  
• Collaborative team player
  

Desired Skills:

• Experience working in the consulting or services industry
  
• Skills in content writing and basic graphic design (Adobe Acrobat or similar tools) are a plus
  

Our Culture:

What's most important at FAIR?

We live and breathe our core values of honesty, integrity, transparency and loyalty.

What drives us?

Our passion for IT innovation and delivering quality customer outcomes.

We're collaborative, proactive and supportive.

What do we look for?

Ambition and drive in outstanding individuals who have chosen their professions out of interest and joy before anything else.

If this resonates with you, we should be talking Although it is important that you have the experience and background that will set you up for success in your role, we will look beyond isolated skill sets; our culture is our key to success.

About us:

Born in Sydney, FAIR is a boutique consulting firm that partners with iconic Australian brands to create digital experiences. We love to break down complex business problems and processes to create and deliver end-to-end transformations. By prioritising the quality of our work, we are able to turn CX, digital transformation and cloud solutions into defined processes supported by best practices.

Our Philosophy:

We strive always to be: "FAIR – to our Employees, Customers, Partners and the Community."

Benefits for you:

• Do you love to learn? Training and certifications are on us - you learn, we pay
  
• Enjoy staying up to date and have exciting career goals? We believe in continuous learning and offering growth opportunities and will work with you to identify and plan your career goal and the best way to reach it.
  
• We value your dedication and offer a KPI performance bonus in addition to utilisation bonus for our Consultants on customer projects.
  
• We love to have fun with our biweekly social activities, team lunches, quarterly events and annual team getaways. We also have a fun budget for you to plan local activities with the team
  
• You can celebrate your birthday with a day off. It's on us.
  
• We love to give back to our communities and encourage our team to do the same. We offer four additional days off a year for community work.
  
• We offer Paid Parental Leave to support you and your family during this special time.
  
• We have Medical cover in OPD for you and your immediate family, plus IPD for your parents as well.
  
• PK "Consultant of The Year" - We offer sponsorship to one of our outstanding consultants every year to work and live in Australia.
  
• PK Sponsorship - opportunity to visit Australia and work directly with your colleagues /clients in AU.
  
• We contribute to EOBI and provide Gratuity for your service with us.
  
• We offer a Fuel Allowance/Fuel Card to support the days you commute to the FAIR office.