Country Marketing Lead

4 weeks ago

Karachi, Sindh, Pakistan inDrive Full time
Country Marketing Lead

inDrive is an international ride-hailing service. We are a highly-regarded, high-tech unicorn company; we have been making a positive impact globally since 2013 by harnessing the power of innovative mobile technologies. With our cutting-edge solutions and dynamic work environment, we provide a unique opportunity for individuals to be a part of a team that is changing the lives of millions for the better

We are seeking a dynamic and experienced Country Marketing Lead to join our team. This role will focus on developing and executing localized marketing strategies for the Pakistan market, driving growth and brand awareness. As a key member of our team, the ideal candidate will be responsible for crafting and implementing campaigns tailored to the unique needs of Indonesia, collaborating with cross-functional teams, and analyzing market trends to ensure continued success.

Responsibilities:

  • Deep-dive into consumer market analysis to inform geo expansion choices
  • Develop and execute annual marketing plans with a focus on both acquisition and retention
  • Lead regional budget planning, set and track MAU & CAC targets
  • Define the most effective marketing mix by country or city – from performance and media to car branding
  • Own product marketing strategy, including customer journey mapping (CJM)
  • Conduct funnel analysis, generate hypotheses, and lead test execution
  • Plan and execute 360° campaigns to balance supply and demand
  • Lead drivers marketing and support brand development with strong local context
  • Support regional partnerships and test new marketing channels
  • Align and lead cross-functional teams across Marketing, PR, Business Development, Dops, and Product

Requirements:

  • 5–8 years of experience in marketing, ideally in tech, mobility, or e-commerce
  • Proven track record in market analysis, geo expansion strategies, and launching localized campaigns
  • Strong understanding of acquisition & retention marketing, and budget ownership (CAC, MAU, ROI)
  • Experience managing multi-channel campaigns: performance, media, branding, and partnerships
  • Skilled in product marketing, customer journey mapping, and growth funnel optimization

We offer:

  • Unlimited opportunities for professional and career growth, regular external and internal training
  • Partially or fully paid additional training courses
  • The opportunity to become part of an international team of professionals and just good people who together create one of the coolest success stories in the global IT industry

Your CV will be reviewed within 14 calendar days from the date it was received. If your experience meets the requirements of our company, we will contact you.

If you receive no feedback, it means that we currently don't have any suitable vacancies for you

Seniority level
  • Director
Employment type
  • Full-time
Job function
  • Analyst, Marketing, and Advertising
Industries
  • IT Services and IT Consulting, Technology, Information and Media, and Manufacturing
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