Regional Key Account Manager

13 hours ago


Karachi, Sindh, Pakistan Hayat Full time

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About the Company - Hayat Pakistan Private Limited is a Turkey based Organization having its renowned brand Molfix, Bebem, Good Care Natural, Good Care Regular, Molped, Papia, Familia & Evony Masks.

About the Role - Currently, we are seeking a passionate and performance-driven professional to join our Sales team and take charge of our Key Accounts in the South region.

Responsibilities -

  • Drive the development and execution of robust sales strategies for the Modern Trade channel to deliver sustainable growth in volume, value, and market share across the region.
  • Establish and nurture strategic partnerships with key modern trade customers, including national and regional chains, to build long-term business value.
  • Lead annual joint business planning (JBP) negotiations, including commercial terms, margin structures, promotional calendars, and in-store activation plans.
  • Ensure best-in-class execution at the point of sale by optimizing product assortment, shelf availability, visibility, and merchandising standards across all modern trade outlets.
  • Monitor and analyze category performance, shopper behavior, and competitive dynamics to identify growth opportunities and enhance commercial strategies.
  • Collaborate closely with cross-functional teams (Trade Marketing, Supply Chain, Finance, and Distributor Partners) to ensure flawless execution and operational excellence.
  • Manage and optimize trade investment, sales forecasting, and channel budgets to drive efficiency and maximize ROI.
  • Conduct regular business reviews with key stakeholders to track performance, align on priorities, and course-correct strategies when needed.

Qualifications -

  • Proven experience in modern trade sales within the FMCG industry.
  • Strong negotiation, conflict management, relationship management, and analytical skills.
  • Ability to drive sales performance and achieve targets.
  • Excellent communication, presentation & team management skills.
  • Computer skills including MS Office such as outlook, word, excel, and PowerPoint.
  • Minimum academic qualification: Bachelor's degree with minimum 3 years relevant experience.
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionSales, Business Development, and Marketing
  • IndustriesFood and Beverage Services, Retail Health and Personal Care Products, and Tobacco Manufacturing

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