eCommerce & Marketing Lead

24 hours ago

Karachi, Sindh, Pakistan Annafeu Apparels Full time

Direct message the job poster from Annafeu Apparels

Building Thriving Businesses | Driving Growth with Purpose, Profit, and People-Centric Leadership.

Location: Hybrid

Employment Type: Full-Time

About the Role:

Annafeu Apparels is seeking a results-driven eCommerce & Marketing Lead to take ownership of our online sales channels and lead performance-focused marketing initiatives. This role is ideal for someone who understands the full customer journey from discovery to conversion to retention and can execute strategies that drive growth, maintain healthy customer acquisition costs, and ensure a seamless post-purchase experience. You'll be the bridge between performance marketing, eCommerce operations, and customer experience, helping the brand scale sustainably.

Key Responsibilities:

eCommerce Management:

  • Manage the end-to-end operations of the eCommerce store.
  • Ensure all product listings, banners, and offers are up to date and aligned with ongoing campaigns.
  • Oversee order processing, fulfillment, and dispatch to ensure timely deliveries.
  • Coordinate with logistics and support teams to resolve customer issues and optimize delivery timelines.
  • Analyze customer behavior and website data to improve the online shopping experience and conversion rates.

Marketing & Growth:

  • Plan and execute paid performance campaigns across Meta, Google, TikTok, and other platforms.
  • Maintain and optimize CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend).
  • Work with external marketing agencies and freelancers to ensure high-quality output.
  • Manage the marketing calendar including sales events, product launches, and promotional campaigns.
  • Track, report, and analyze performance metrics and KPIs to inform decision-making.
  • Align eCommerce and marketing strategies to drive consistent and profitable brand growth.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 3 years of experience in performance marketing and/or managing eCommerce platforms (preferably fashion/apparel).
  • Strong understanding of CAC, ROAS, sales funnels, and performance analytics.
  • Proficient in using tools such as Meta Ads Manager, Google Ads, Excel, Shopify (or similar CMS), and reporting dashboards.
  • Strong organizational, communication, and problem-solving skills.
  • Passion for fashion and deep understanding of branding and customer expectations.

Perks and Growth Opportunities:

  • Work directly with founders and the leadership team.
  • High-impact role with ownership and decision-making authority.
  • Fast-growing brand with opportunities to scale your responsibilities.
  • Creative and performance-driven work culture.

Salary: Market competitive (based on experience and skills)

Apply at: career@annafeuapparel.com or via LinkedIn

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionManagement and Manufacturing
  • IndustriesRetail Apparel and Fashion

Referrals increase your chances of interviewing at Annafeu Apparels by 2x

Get notified about new Ecommerce Specialist jobs in Karāchi, Sindh, Pakistan.

Karachi Division, Sindh, Pakistan 3 months ago

Karachi Division, Sindh, Pakistan $700.00-$900.00 1 month ago

Karachi Division, Sindh, Pakistan 2 days ago

Business Development Specialist (Digital Marketing Sales)

Karachi Division, Sindh, Pakistan 2 days ago

Karachi Division, Sindh, Pakistan 2 days ago

Karachi Division, Sindh, Pakistan 2 months ago

Karachi Division, Sindh, Pakistan 4 months ago

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

  • Ecommerce Strategist

    18 hours ago

    Karachi, Sindh, Pakistan beBeeMarketing Full time

    Drive business growth and customer satisfaction as an eCommerce & Marketing Lead. This role involves overseeing online sales channels, developing performance-focused marketing initiatives, and executing strategies to boost growth and retention.Key Responsibilities:Manage the end-to-end operations of the eCommerce store, ensuring all product listings,...

  • Ecommerce Manager

    2 weeks ago

    Karachi, Sindh, Pakistan beBeeEcommerce Full time

    Key Roles and Responsibilities:">The Ecommerce Manager will be responsible for managing our online sales presence across various eCommerce platforms.">Create, manage, and enhance product listings on Amazon and other eCommerce platforms.Conduct keyword research and apply SEO best practices to boost product visibility and rankings.Ensure all content, including...

  • Business Development Executive

    2 weeks ago

    Karachi, Sindh, Pakistan Ecommerce Inside Full time

    Ecommerce Inside is seeking a highly motivated individual for the position of Business Development Executive - Upwork. The candidate must have experience in proposal making, generating leads, and analyzing client requirements on Upwork.Role DescriptionThis is a full-time on-site role for a Business Development Executive at Ecommerce Inside in Karachi. The...

  • Ecommerce Business Manager

    2 weeks ago

    Karachi, Sindh, Pakistan Web Innovation Full time

    Web Innovation is looking to recruit an eCommerce Business Manager. Responsibilities center around planning, strategy, execution and managing new direct-to-consumer business using eCommerce platforms. This manager must have at least 3-5 years experience with eCommerce marketing as well as strong project management experience.Junior candidates with good...

  • Ecommerce Marketplace Expert

    4 weeks ago

    Karachi, Sindh, Pakistan Juggernaut Commerce Full time

    Direct message the job poster from Juggernaut CommerceDigital Marketing Specialist | SEO & SEM Specialist | Performance Marketer | PPC | Content Writer | WordPress DeveloperCompany Overview:Juggernaut Commerce is a leading digital marketing agency located in Karachi, Pakistan. Our major target markets are in Australia, the US, and Pakistan. We specialize in...

  • Assistant Ecommerce Manager

    4 days ago

    Karachi, Sindh, Pakistan Velets Full time

    Direct message the job poster from VeletsHead of Ecommerce - Velets.ca | Amazon | eBay | Walmart | Wayfair | Shopify | Facebook MarketplaceLocation: Karachi (Night Shift – 8:00 PM to 5:00 AM)Experience: 1–2 Years MinimumEducation: Graduate (Bachelor's Degree Required)About UsVelets Furniture is a Canada-based, design-forward furniture brand with a...

  • Marketing Manager-Lead Generator

    8 hours ago

    Karachi, Sindh, Pakistan AB Marketing Full time

    Marketing Manager-Lead Generator AB Marketing, Pakistan We are looking for an experienced Lead Generation Specialist. The successful candidate should be highly motivated with a background in Sales and Lead Development. This position will qualify leads from marketing activity to generate new pipeline for the qualified sales. This position requires excellent...

  • Sales Executive

    2 weeks ago

    Karachi, Sindh, Pakistan Ecommerce Consulting Hub Full time

    Minimum 6 months of successful sales experience. Excellent communication (both verbal and written) and results-driven mindset is required.Seeking an experienced Sales Executive to expand our client base, leveraging your proven sales record to drive revenue growth.Responsibilities:Identify and nurture leads, converting them into valuable clients.Understand...

  • Growth Driven Digital Marketing Expert

    1 week ago

    Karachi, Sindh, Pakistan beBeeDigitalMarketing Full time

    Lead Digital Marketing SpecialistWe are seeking a highly skilled and experienced Lead Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing, with expertise in paid advertising, CRM journeys, affiliate programs, and eCommerce growth.The successful candidate will be responsible for planning,...

  • Web Developer Specialist Ecommerce

    8 hours ago

    Karachi, Sindh, Pakistan SNS Electronix Full time

    SNS is one of the leading brands in online selling over online marketplaces, currently dealing in Apparel and Electronics, and it's based in the UK.Job Description:SNS is seeking an experienced Web Developer specialist in ECommerce and SEO. A good opportunity for the individual in terms of career progression every 6 months, who must possess the following...