Lead Generation Specialist

3 weeks ago

Lahore, Punjab, Pakistan Winnors Remote Staff Full time
About The Role

Winnors Remote Staff is seeking a motivated and detail-oriented Lead Generation Specialist to support our growing Structural Engineering client based in the UK. The ideal candidate will drive our outbound lead generation efforts, identify high-value prospects, and initiate meaningful client engagements across email, LinkedIn, and cold calling channels.

Key Responsibilities
  1. Conduct targeted email outreach campaigns to potential clients within the structural engineering sector.
  2. Perform cold calls to decision-makers at architectural firms, construction companies, and property developers.
  3. Execute LinkedIn outreach strategies to connect with key industry professionals.
  4. Research and identify potential clients using online resources and industry databases.
  5. Qualify leads and schedule introductory meetings with the sales or leadership team.
  6. Maintain accurate records of all outreach activities in the CRM.
  7. Create, refine, and optimise outreach templates and email campaigns for different target segments.
  8. Attend virtual industry events to uncover new business opportunities.
  9. Generate weekly reports on lead generation metrics and conversion performance.
  10. Perform cold calling to key decision-makers at architectural firms, construction companies, and property developers to generate leads and schedule meetings.
Qualifications
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum 3 years of proven experience in B2B lead generation or business development.
  • Demonstrated success with outbound sales activities (email, phone, LinkedIn).
  • Skilled in using LinkedIn Sales Navigator, AI-based outreach tools, and email automation platforms (e.g., Woodpecker, Newsletter tools).
  • Strong copywriting skills for professional outreach content and compelling email communication.
  • Solid understanding of B2B sales processes, email marketing regulations, and buyer personas.
  • Experienced in social selling techniques, particularly on LinkedIn.
  • Ability to create and optimise multi-channel sales sequences and perform A/B testing for campaign improvement.
  • Data-driven with experience using analytics to refine targeting and messaging.
  • Previous success nurturing leads through structured, multi-step outreach campaigns.
  • Experience working with technical or engineering-focused companies is highly desirable.
What We Offer
  • Competitive salary and benefits package.
  • Opportunity to work in a fast-paced and dynamic environment.
  • Be part of a growing and successful team.
  • Daily provision of lunch, fruits, tea, and coffee onsite.
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