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PR and Marketing Executive

4 weeks ago

Karachi, Sindh, Pakistan HR Ways Full time
About the job: PR and Marketing ExecutiveClient company introduction:

About Company:

A leading provider of smart home and office automation solutions in Pakistan. Established in 2019 and headquartered in Karachi, it specializes in developing AI-powered energy management and automation devices.

Job Description:

Key Responsibilities:

  • Assist in developing and executing digital marketing strategies to achieve brand awareness, engagement, and lead generation goals.
  • Conduct market research and competitor analysis to identify opportunities and trends.
  • Content Creation: Create and curate high-quality, visually appealing content for various digital platforms, including social media, websites, email marketing, and advertising campaigns. Collaborate with designers, writers, and other creative professionals to develop content that aligns with the brand's voice and messaging.
  • Social Media Management: Manage and maintain social media profiles by posting content, responding to comments, and analyzing performance metrics. Develop and implement social media advertising campaigns to reach target audiences.
  • Analytics and Reporting: Monitor and analyze the performance of digital marketing efforts using tools like Google Analytics and Meta Ads Manager. Generate reports on key metrics and provide recommendations for improvement.
  • Budget Management: Assist in managing the digital marketing budget and exhibitions to ensure campaigns are cost-effective and deliver a positive ROI.
  • Event Management: Plan and execute PR events such as press conferences, product launches, and promotional activities. Coordinate logistics, invitations, and media attendance. Prepare and distribute event-related materials and press kits.
  • Work closely with cross-functional teams, including marketing, design, and operations, to ensure cohesive campaigns. Collaborate with senior managers to implement strategies and provide creative input.

Note: No compromise on communication and soft skills.

Experience: 2 years

Work Timings: 9:00 AM - 6:00 PM

Work Mode & Days: Monday-Saturday

Benefits:

  • Market competitive
  • Medical insurance
  • OPD/IPD reimbursement
  • EOBI - Yearly bonus
  • Company-paid leaves
About HR Ways:

Apply at jobs@hrways.co

HR Ways is an award-winning technical recruitment firm helping software houses and IT product companies worldwide to find IT talent. We are engaged by over 300 employers globally, including major SaaS companies and startups. Visit www.hrways.co or join our WhatsApp channel here to stay updated.

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