B&W CMI Lead Pakistan

Unilever is currently hiring B&W CMI Lead Pakistan & Bangladesh

Function: CMI

Reports to: PTAB CMI Lead B&W

Scope: CMI – B&W Pakistan & Bangladesh

Location: Pakistan

Terms & Conditions: Local Conditions Apply

ABOUT UNILEVER:

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE:

The Consumer & Market Insights (CMI) Manager plays a critical role by driving the company's understanding of consumer behavior, market trends, and competitive dynamics. This role is pivotal in informing strategic decisions, enhancing product development, and optimizing marketing strategies to better meet consumer needs and preferences.This role involves translating business strategy into actionable insights led marketing and commercial plans for outcomes, while championing a digital-first, social-first approach to brand world building and consumer engagement. If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data & research, then this job is for you in our B&W business.

Beauty and Wellbeing is a thriving category, it operates with 6 strong brands (Dove, Sunsilk, GAL, Ponds, Tresemme and Lifebuoy), 4 of which are power brands for Unilever globally. With its large consumer base and strong market position, B&W is a one of the most critical categories for Unilever

WHAT WILL YOUR MAIN RESPONSIBILITIES BE:

Brand Activation Performance & Optimization:

• Drive global end-to-end brand social-first activation performance measurement and optimization across Brand Say (BS) and Others Say/Influencer Marketing (OS/IM) initiatives.
• Collaborate within the BU and global B&W Insights teams to yield measurable improvements in brand superiority, equity, media, digital marketing, pricing and demand creation

Content Excellence & Asset Testing:

• Elevate content excellence through rigorous asset testing, identifying key beauty aesthetics that deliver a transformative impact on brand image.

Post-Campaign Analysis & Learning Curation:

• Curate global learnings from post-campaign analysis, identifying interdependencies across the end-to-end measurement process to optimize impact on organic brand buzz & engagement in social and brand equity measures.

Insights Automation & AI Implementation:

• Drive next-level insights automation by developing and implementing prescriptive AI-generated insights for always-on social-first activation performance optimization.

Media Mix & Content Strategy Optimization:

• Collaborate with the Growth Analytics team to synthesize learnings, identifying optimal media mix and content strategy synergies to drive media efficiency and ROI growth.
• Unlock strategic understanding on how different parts of the path-to-purchase funnel are impacted.

Brand-World Building & Influence Growth:

• Partner within PTAB and Brand CMI leads to drive brand-world building and grow brand influence in strategic social communities.
• Develop audience engagement and targeting guidelines that effectively articulate brand superiority.

On-Retail Marketing Growth Drivers:

• Identify on-retail marketing incremental growth drivers by analyzing 6Ps, pricing, media mix strategies that drive measurable increases in performance

Best Practice Leadership & Collaboration:

• Establish and lead a best practice sharing program across Business Units (BUs), fostering collaboration and maximizing the impact of strategic insights across Social First Activation initiatives.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Holds at least 7 years of experience in consumer insights. Candidates with experience in both client (FMCGs) and research side are preferred
• Extensive experience in data led insights, social media marketing, digital analytics, and commerce, with a proven track record of driving measurable results.
• Demonstrated expertise in digital insights & analytics tools.
• Strong understanding of e-commerce platforms and on-retail marketing strategies.
• Experience with AI-driven insights and automation tools is highly desirable.
• Proven ability to lead global initiatives and collaborate effectively with cross-functional teams.
• Strong understanding of brand equity measurement and media ROI analysis

Skills

• Data Analysis & Interpretation: Ability to analyze complex data sets, identify trends, and derive actionable insights across ad hoc and continuous market and brand data
• Strategic Thinking & Planning: Ability to develop and implement strategic social media and e-commerce plans.
• Media Mix Optimization: Expertise in optimizing media mix strategies to drive efficiency and ROI.
• AI-Driven Insights & Automation: Proficiency in leveraging AI tools for insights generation and automation.
• Cross-Functional Collaboration: Excellent ability to collaborate effectively with teams across different departments and regions.

Leadership and Collaboration:

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders.

• You are a Constant Learner - able to keep pace with the environment and lead it. Being up to date on best-in-class insights across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key.

• Advocates for consumer needs and interprets data smartly to spot opportunities.

• Inspires collaboration, builds inclusive teams, and fosters a culture of learning and performance.

Critical Unilever Behaviors:

• Consumer & Customer Love: Delight our consumers and partner our customers better than anyone else
• Passion for Winning: Hungry to win together, priorities ruthlessly and own the outcome
• Purposeful Impact: Care deeply about delivering positive impact for business, people and planet
• Agility: Curious, courageous and adaptable to change
• Personal Mastery: Bring your best, whatever the challenge

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.