B2B Marketing Campaign Specialist

3 days ago


Karachi, Sindh, Pakistan beBee Careers Full time

We're looking for a seasoned B2B Marketing Campaign Specialist to develop and execute targeted marketing campaigns that drive sales growth. As a key member of our marketing team, you will work closely with the sales and lead generation teams to execute effective campaigns.

About the Role:
  • Develop and implement digital marketing campaigns to drive brand awareness and lead generation
  • Work closely with the sales and lead generation teams to ensure campaign alignment and effectiveness
  • Apply strategic thinking to segment audiences and create targeted marketing campaigns
  • Utilise data analytics tools to measure campaign performance and make data-driven decisions
  • Draft clear and compelling messaging aligned with our value propositions
  • Demonstrate a strong understanding of Account-Based Marketing (ABM) and its applications
About You:
  • Bachelor's degree in Marketing or a related field
  • 2+ years of hands-on digital marketing experience in a B2B environment
  • 1+ year of experience using data analytics tools across key marketing functions
  • Strong understanding of digital marketing, with a focus on services
  • Experience with B2B account-based lead generation through targeted campaigns
  • Proven track record of executing marketing campaigns that drive sales growth
  • Practical experience with digital media, including display, social, email, and affiliate channels
  • Skilled in creating audience segments and developing targeted campaigns that build customer engagement
  • Familiar with a wide range of go-to-market strategies and tactics
  • Proficient in Google Workspace (G Suite)
  • Comfortable working in a fast-paced environment and managing multiple projects
  • Able to independently prioritise tasks and take initiative
  • Strong communication skills with great attention to detail
  • Collaborative team player
Benefits:
  • Training and certifications are provided
  • Opportunities for career growth and professional development
  • KPI performance bonus and utilisation bonus for Consultants on customer projects
  • Biweekly social activities, team lunches, quarterly events, and annual team getaways
  • Paid Parental Leave and Medical cover in OPD for employees and their immediate family


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