
B2B Campaign Specialist
19 hours ago
As a Marketing Operations Professional, you will be responsible for developing and implementing digital marketing campaigns across multiple platforms.
Lead Generation ExpertThis role requires a strong understanding of B2B marketing, with a focus on services, and experience with digital media, including display, social, email, and affiliate channels.
The ideal candidate is strategic, creative, and experienced in B2B marketing, with a strong command of HubSpot and a passion for delivering impactful campaigns.
About the Role:
- Develop, implement, and manage digital marketing campaigns in collaboration with the Marketing Manager and Senior Leadership Team
- Work closely with the sales and lead generation teams to execute effective campaigns
- Apply demand generation strategies and lead conversion best practices
- Use HubSpot to segment audiences and create targeted marketing campaigns that resonate with customers
- Draft clear and compelling messaging aligned with our value propositions
- Demonstrate a strong understanding of Account-Based Marketing (ABM)
About You:
- Bachelor's degree in Marketing or a related field
- 2+ years of hands-on digital marketing experience in a B2B environment
- 1+ year of experience using HubSpot across key marketing functions
- Strong understanding of B2B marketing, with a focus on services
- Experience with B2B account-based lead generation through targeted campaigns
- Proven track record of executing marketing campaigns that drive sales growth
- Practical experience with digital media, including display, social, email, and affiliate channels
- Skilled in creating audience segments and developing targeted campaigns that build customer engagement
- Familiar with a wide range of go-to-market strategies and tactics
- Proficient in Google Workspace (G Suite)
- Comfortable working in a fast-paced environment and managing multiple projects
- Able to independently prioritise tasks and take initiative
- Strong communication skills with great attention to detail
- Collaborative team player
Desired Skills:
- Experience working in the consulting or services industry
- Skills in content writing and basic graphic design (Adobe Acrobat or similar tools) are a plus
Our Culture:
We live and breathe our core values of honesty, integrity, transparency, and loyalty.
Our passion for IT innovation and delivering quality customer outcomes drives us.
We're collaborative, proactive, and supportive.
What We Look For:
Ambition and drive in outstanding individuals who have chosen their professions out of interest and joy before anything else.
If this resonates with you, we should be talking.
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