Consumer Insights Manager

2 days ago


Karachi, Sindh, Pakistan Unilever Full time
Job Description:
The Consumer Insights Manager plays a critical role by driving the company's understanding of consumer behavior, market trends, and competitive dynamics. This role is pivotal in informing strategic decisions, enhancing product development, and optimizing marketing strategies to better meet consumer needs and preferences.

Main Responsibilities:
  • Primary responsibility will be to harness consumer and market insights to shape strategies that elevate brand superiority.
  • Lead the charge on continuous tracking and monitoring of Market Performance metrics for PC brand and liaising with agencies responsible.
  • Build strategic, sustainable business advantages for the PC business in the short and long term by combining deep consumer-centricity with a nuanced understanding of business performance and strategy.

About Our Culture:

We are an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.

We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.



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