
Executive CRM Manager
3 days ago
Our client is a global leader in championing skilled behavior change in the workplace.
Established in 1992, they have been revolutionizing businesses by cultivating skills and habits that ensure the safety, health, and productivity of workers.
The company has forged solid partnerships with premier companies globally and prominent health and safety bodies.
Job Description:We are looking for a detail-oriented and analytical HubSpot CRM Executive with strong experience, particularly Sales Hub and Marketing Hub, to support our marketing and sales operations.
In this role, you will play a key role in ensuring smooth CRM operations, lead funnels, maintaining data quality, and reporting on system performance.
Your primary responsibilities will involve monitoring CRM activities, addressing data integrity issues, and providing insights to support strategic decision-making.
Responsibilities:- HubSpot CRM Oversight & Reporting:
- Oversee daily HubSpot CRM operations, ensuring data accuracy and integrity.
- Conduct regular reviews and update CRM records to ensure accurate reporting and data segmentation.
- Monitor CRM performance metrics and provide periodic reports on data quality, customer segmentation, and engagement levels.
- Automation & Workflow Optimization:
- Support automation workflows in HubSpot and ensure alignment with internal processes.
- Collaborate with Marketing and Sales teams to fine-tune workflows, enhancing engagement and efficiency.
- Identify bottlenecks in workflows and recommend adjustments to improve performance.
- Campaign Monitoring & Support:
- Assist in overseeing targeted email marketing campaigns using HubSpot's email tools.
- Monitor campaign performance, including open rates and conversion metrics, to provide insights on potential improvements.
- Ensure compliance with data privacy standards, supporting ongoing lead nurturing and retention strategies.
- Data Integrity & Enrichment:
- Implement data quality practices and run periodic data checks to maintain CRM data accuracy.
- Collaborate with Sales and Marketing to refine data collection methods, ensuring optimal data enrichment and CRM capabilities.
- Insight & Recommendation Reporting:
- Generate and deliver regular reports on CRM, engagement metrics, and data integrity.
- Analyze CRM data to offer insights and recommendations, contributing to customer journey improvements and data-driven strategies.
- Work with stakeholders to develop and manage dashboards that provide real-time access to key CRM performance metrics.
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