Digital Growth Specialist

2 days ago

Islamabad, Islamabad, Pakistan beBeeMarketing Full time 900,000 - 1,200,000

We are seeking a performance-driven Digital Marketing Manager to lead and execute digital strategies focused on driving off-Amazon traffic to Amazon listings and storefronts.

Key Responsibilities
  • Strategy & Planning
    • Develop and manage digital marketing strategies to drive external traffic to Amazon product listings.
    • Identify the most effective acquisition channels.
    • Plan and implement Amazon Attribution tracking and optimize campaigns accordingly.
  • Paid Advertising
    • Launch, manage, and optimize paid campaigns across Google (Search & Shopping), Facebook/Instagram, TikTok, and other platforms.
    • Use Amazon Attribution and Brand Referral Bonus (BRB) programs to track and maximize ROI on external traffic.
  • Analytics & Optimization
    • Monitor performance using Amazon Attribution, Google Analytics, Facebook Ads Manager, etc.
    • A/B test creatives, landing pages, and copy to improve CTR and conversion rate on Amazon.
    • Analyze customer behavior and adjust marketing strategies to improve ACOS, ROAS, and LTV.
  • Influencer & Affiliate Marketing
    • Develop and manage influencer campaigns and affiliate partnerships that drive targeted traffic to Amazon listings.
    • Collaborate with content creators, bloggers, and reviewers to boost brand trust and reach.
  • Content Marketing & SEO
    • Oversee creation of SEO-optimized blog content, YouTube videos, and social media content that links to Amazon listings.
    • Work with internal/external content teams to create landing pages that funnel traffic to Amazon.
  • Email & SMS Marketing
    • Build and manage email flows and campaigns that nurture leads and drive them to Amazon.
    • Grow and segment email lists using lead magnets, social campaigns, and pop-ups.
Benefits
  • Fuel Allowance
  • Medical Insurance
  • Free Lunch Facility
  • GYM Passport
  • Participatory Fund
  • Market Competitive Salary
  • Learning & Challenging Work Environment
  • Amazing Work Culture
  • Paid Time off
  • Group Life Insurance
  • Maternity Leaves

The ideal candidate will have 4–6+ years of experience in digital marketing, eCommerce, or Amazon growth. Proven success running off-Amazon traffic campaigns that resulted in measurable sales lift on Amazon is also essential. Experience with Amazon Attribution, Amazon Brand Referral Bonus, UTM tracking, Google Ads, Meta, TikTok, YouTube, Pinterest, and email marketing tools like Klaviyo or Mailchimp is required. Strong analytical skills and knowledge of performance metrics and analytics are necessary for this role.

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