Trade Area Director

21 hours ago


Lahore, Punjab, Pakistan Unilever Full time
Job Description

The primary goal of this role is to lead field relations with key accounts, ensuring effective and efficient distribution operations to deliver sales targets across accounts.

This involves developing plans and strategies for volume delivery and sustainable growth in the area, as well as daily/weekly monitoring of business performance. Additionally, you will be responsible for increasing numeric and weighted distribution of Unilever Brands and SKUs, achieving Intelligent Quantum and Field Capability Score KPI's on a monthly basis, and ensuring quality of sales and distribution.

You will also be tasked with implementing new initiatives and category-specific plans, increasing direct coverage versus the relevant universe, and achieving perfect store and all visibility initiatives KPIs. Furthermore, you will ensure customer finances and profitability, train and develop Territory Managers, optimize utilization of IT tools, and implement customized distribution models as needed.

This role requires strong leadership skills, including the ability to motivate people, create an inclusive and engaging climate, and balance challenge with support and coaching. You must also understand the wider business context and have emotional intelligence to motivate others to deliver results at speed.

Key Responsibilities:

  • Develop plans and strategies for volume delivery and sustainable growth
  • Monitor business performance on a daily/weekly basis
  • Increase numeric and weighted distribution of Unilever Brands and SKUs
  • Achieve Intelligent Quantum and Field Capability Score KPI's on a monthly basis
  • Ensure quality of sales and distribution


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