Trade Area Manager
21 hours ago
Job Purpose:
The primary objective of this role is to lead field relations with key accounts and effectively collaborate with Assistant Key Account Managers to ensure efficient distribution operations that meet sales targets across all accounts.
Key Responsibilities:
- Develop volume delivery plans and strategies for sustainable growth in the area
- Monitor business performance on a daily and weekly basis
- Enhance the numeric and weighted distribution of Unilever Brands and SKUs
- Achieve KPIs such as Intelligent Quantum and Field Capability Score on a monthly basis
- Optimize stock management and ensure secondary CCFOT targets are met
- Maintain high-quality sales and distribution processes
- Implement new initiatives and category-specific plans
- Increase direct coverage versus relevant universes
- Meet Perfect Store and All Visibility Initiatives KPIs
- Ensure customer financial requirements and profitability (ROI)
- Train and develop Territory Managers
- Allocate resources efficiently
- Maximize the utilization of IT tools
- Customize distribution models based on need
- Manage territories and outlets effectively
- Implement joint business plans and conduct regular reviews for compliance
- Provide feedback and suggestions on competitor activities
- Adhere to best practices for warehousing and FIFO at both distributor and trade levels
- Comply with Unilever's audit guidelines
- Ensure distributor operations and processes adhere to Unilever safety policies and principles
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