Digital Marketing Specialist

2 weeks ago


Sukkur, Sindh, Pakistan beBee Careers Full time
Digital Marketing Specialist

This Digital Marketing Specialist role involves driving business growth through strategic digital marketing campaigns. You will work closely with business heads to develop business development activities and schemes.

Key Responsibilities:

  • Support business heads in developing business development activities/schemes.
  • Plan, develop, and execute marketing campaigns for business development activities/schemes.
  • Design digital marketing materials (social media ads, email marketing, etc.) and ensure timely delivery to targeted audiences.
  • Gather and analyze customer insights.
  • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
  • Engage in reviewing competitors' activities.
  • Liaison with designers and developers.
  • Maintain and update customer databases.
  • Organize events such as webinars, online conferences, and sourcing sponsorship.
  • Conduct market research.
  • Evaluate marketing campaigns.

Responsibilities also include managing social media marketing strategies, developing ideas and producing creative content across platforms, creating marketing campaigns and executing all campaigns on social media, managing blogger outreach programs and building an active brand ambassador network to spread word about the company, monitoring trends in social media tools, applications, channels, design, and strategy, monitoring effective benchmarks (best practices) for measuring the impact of social media campaigns, analyzing, reviewing, and reporting on the effectiveness of campaigns to maximize results.

Requirements:

  • A minimum of 2-3 years of experience, especially in social media and BTL (ATL experience will be given added advantage).
  • Good oral and written communication skills are essential, plus the ability to analyze information and make recommendations.
  • Decisive: Capable of delivering quick solutions to marketing troubles.
  • Excellent in graphics designing.
  • Experience of delivering high-quality print and digital marketing campaigns would be an advantage.
  • Strong sales support and project management, leadership, and training skills.
  • Good environmental and organizational awareness, plus specialist knowledge of team processes, and regulatory requirements will be important for this role.


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