SEM Specialist

5 days ago

Islamabad, Islamabad, Pakistan beBeeSearchEngineMarketing Full time 60,000 - 120,000

Job Title: Search Engine Marketing Manager

This role requires expertise in keyword hunting, bidding strategy optimization, and campaign design to achieve a guaranteed minimum number of leads and conversions. Key Responsibilities include:

  1. Keyword Research: Conduct thorough research to identify high-potential keywords for various niches and estimate the required clicks/impressions for desired outcomes.
  2. Campaign Design & Management: Design and implement effective SEM campaigns tailored to clients' sales funnels, optimize bidding strategies and ranges to maximize ROI, and develop a deep understanding of clients' businesses and sales processes.
  3. Campaign Optimization: Rapidly test campaign variations to identify top-performing strategies at minimal ad spend and continuously optimize campaigns to improve performance and achieve desired outcomes.
  4. Advanced Tracking & Analytics: Set up and manage advanced tracking capabilities using Google Analytics, Tag Manager, Ahrefs, SEMrush, and other tools, and implement UTM parameters to track campaign performance accurately.
  5. Performance Monitoring & Reporting: Monitor key metrics and analyze campaign performance to provide actionable insights and generate detailed reports on campaign outcomes, including impressions, clicks, leads, conversions, and ROI.
  6. Bing Ads Management: Manage and optimize Bing Ads campaigns alongside Google Ads to expand reach and maximize results.
Requirements

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
  • At least 2 years of experience running SEM campaigns in the United States in a professional setting
  • Proven track record of managing successful SEM campaigns across various niches
  • Strong understanding of keyword research, bidding strategies, and campaign optimization
  • Proficiency with Google Analytics, Tag Manager, Ahrefs, SEMrush, and other relevant tools
  • Experience with UTM parameters and advanced tracking techniques
  • Familiarity with Bing Ads and cross-platform campaign management
  • Excellent analytical skills and ability to interpret data to drive decision-making
Desired Skills
  • Ability to work independently and manage multiple projects simultaneously
  • Strong problem-solving skills and attention to detail
  • Commitment to staying updated with the latest SEM trends and best practices
  • Strong communication skills and ability to work collaboratively with clients and team members

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