Digital Media Transformation Lead

12 hours ago

Karachi, Sindh, Pakistan beBee Careers Full time

Digital Media Transformation Lead - We are looking for a visionary leader to drive our digital media transformation. As a key member of our team, you will be responsible for developing and executing innovative online full-funnel marketing strategies.

In this role, you will work closely with our marketing teams to design and implement Joint Business Plans with digital platforms, ensuring maximum value and performance. You will also be responsible for building strong partnerships with telcos, OTT players, and emerging media platforms.

The ideal candidate will have experience in driving change and embedding innovation in the business, as well as expertise in data-driven marketing and performance/ecommerce. They will also possess strong collaboration skills and the ability to drive innovation in media and data strategies.

  • Main Responsibilities:
  • Develop and execute paid media strategies to drive digital growth across the full consumer journey.
  • Design, negotiate, and track Joint Business Plans with digital platforms to maximize mutual value and performance.
  • Implement Unilever's social-first framework, focusing on Audience First, Platform First, Content First, and Culture First.
  • Lead end-to-end influencer marketing strategies, from selection to campaign execution.
  • Design brand-wise ROI models for digital media plans and set benchmarks to evaluate campaign performance and impact.
  • Build and nurture partnerships with telcos, OTT players, and emerging media platforms to unlock new opportunities.
  • Manage Unilever's central digital investment plans to ensure optimal allocation and impact.
  • Lead all internal and external audits for digital media to ensure compliance, transparency, and efficiency.
  • Drive media innovation through new formats, platforms, and programs.
  • Enhance precision marketing using cohort-based and data-driven approaches.
Key Deliverables:
  • Successfully implement the social-first framework for digital acceleration.
  • Deliver measurable ROI across digital campaigns.
  • Establish strong partnerships with key platforms, telcos, and OTT players.
  • Build a robust DDM ecosystem to enhance personalization.
  • Conduct successful digital media audits with compliance and transparency.
  • Upskill internal teams and partners for the future of digital marketing.

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