Brand Marketing Strategist

2 days ago

Karachi, Sindh, Pakistan beBeeMarketing Full time

We are seeking a highly skilled Brand Marketing Strategist to join our team.

">Job Description

A key objective of this role is to develop and execute strategic plans that build brand awareness, drive engagement, and foster growth through compelling content, public relations efforts, and effective email marketing campaigns.

The ideal candidate will have excellent writing and communication skills, be proactive in outreach, and possess the ability to craft engaging emails. They should also be passionate about building meaningful connections and have a strong understanding of what drives results.

Responsibilities:

  • Create engaging and informative content across various formats, including blog posts, articles, website copy, video scripts, social media updates, email newsletters, and more.
  • Develop compelling guest article pitches, write high-quality guest posts, and manage the submission and publication process.
  • Craft compelling press releases, media advisories, and other PR materials to announce company news, product launches, and achievements.
  • Support the development and execution of strategies to enhance the CEO's visibility and establish them as a thought leader through interviews, speaking engagements, and content contributions.
  • Create and manage profiles on relevant online platforms and communities, actively engage with audiences through comments and discussions, and foster a positive brand presence.
  • Write compelling and engaging email copy for newsletters, promotional campaigns, product updates, onboarding sequences, and automated email flows.
  • Develop and implement strategies to effectively distribute content across various channels, including leveraging email marketing to amplify reach and engagement.
  • Track and analyze the performance of content, PR, and email marketing initiatives, providing insights and recommendations for optimization.
Requirements

To succeed in this role, you will need:

  • 1-3 years of proven experience in content creation, public relations, and/or email marketing.
  • Exceptional writing skills with a strong attention to detail.
  • Ability to create engaging content for diverse audiences and platforms according to the sales and marketing funnel.
  • Experience in developing and executing PR strategies.
  • Experience in developing and executing email marketing campaigns using email marketing platforms (e.g., Mailchimp, Klaviyo).
  • Knowledge of email marketing best practices, including segmentation, automation, and deliverability.
  • Experience in managing and growing email lists.
  • Excellent communication and interpersonal skills.
  • Ability to work independently, manage multiple projects, and meet deadlines.
  • A creative and proactive approach with a passion for storytelling, brand building, and driving results.
  • Familiarity with content management systems (CMS) and social media platforms.
Bonus Points

The following qualifications would be advantageous:

  • Experience with marketing automation platforms.
  • Experience with A/B testing for email optimization.
  • Familiarity with SEO principles and how content contributes to organic search.
  • Experience in a startup or fast-paced environment.

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