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Student Recruitment Strategist

2 weeks ago

Islamabad, Islamabad, Pakistan Uapp Full time
Why Join UAPP
As a leading education consultancy firm, UAPP offers a unique opportunity for marketers to make a real impact on students' lives. Our team is passionate about helping students achieve their international education goals, and we're looking for a skilled marketing professional to join us in this mission.

Role Overview
The Marketing Manager will be responsible for developing and executing strategic marketing campaigns to attract prospective students and promote UAPP's educational services. This role requires a skilled marketing professional with expertise in digital marketing, social media management, and content creation.

Key Responsibilities
- Develop and implement a comprehensive marketing strategy to enhance brand visibility and student outreach.
- Conduct market research to identify trends, student preferences, and competitive positioning.
- Oversee the execution of multi-channel campaigns (social media, email, events, and paid advertising).
- Manage social media platforms to engage with students and promote UAPP's educational services.
- Implement SEO, PPC, and content marketing strategies to drive organic and paid traffic.

Requirements
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in marketing, digital marketing, or student recruitment.
- Strong knowledge of social media marketing, SEO, Google Ads, and email marketing.
- Experience with content creation, copywriting, and video marketing.
- Familiarity with education consultancy, student recruitment trends, and international admissions.
- Proficiency in Google Analytics, Meta Ads, and CRM platforms.