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3 days ago
The Senior Apps Marketing Executive is a critical role responsible for driving downloads and engagement for our Google Play apps.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies across all channels to enhance user experience and boost app visibility.
- Manage and optimize Google Ads campaigns to achieve targeted Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA).
- Analyze user behavior using Firebase, identify trends, and develop data-driven strategies to improve app engagement.
- Collaborate with the product team to understand user needs and design marketing campaigns that address those requirements.
- Work closely with other marketing teams to create integrated marketing campaigns that drive results.
- Monitor and report on campaign performance, tracking key metrics such as ROI and user acquisition costs.
What We're Looking For:
- 5+ years of experience in apps marketing, preferably for Google Play apps.
- In-depth understanding of the apps business model, including monetization and user acquisition strategies.
- Proven expertise in using Google Ads and Firebase to drive user engagement and revenue growth.
- Strong analytical and problem-solving skills, with the ability to work independently and as part of a team.
- Excellent communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders.
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