
Digital B2B Lead Generation Strategist
5 days ago
We are seeking a skilled Digital B2B Lead Generation Strategist to join our team. As a key member of our sales organization, you will be responsible for developing and executing strategies to identify, attract, and engage potential clients through LinkedIn.
Your primary focus will be on building relationships with decision-makers and driving leads that convert into business opportunities. You will work closely with our marketing team to share valuable content and leverage LinkedIn ads, InMails, and organic posts to boost lead engagement.
Key Responsibilities:- Lead Generation Strategy:
- Develop tailored LinkedIn-based lead generation campaigns for B2B IT markets.
- Identify and engage key stakeholders such as CTOs, CIOs, and other decision-makers.
- Targeted Outreach:
- Use advanced LinkedIn tools to research, target, and connect with potential clients.
- Send personalized and professional connection requests and follow-up messages to nurture leads.
- Content Utilization:
- Collaborate with the marketing team to share engaging content that resonates with prospects.
- Leverage LinkedIn ads and organic posts to increase lead engagement.
- Data Management:
- Maintain and update a comprehensive database of leads and contacts.
- Track progress using CRM tools to ensure consistent follow-ups and conversions.
- Performance Optimization:
- Monitor the effectiveness of lead-generation campaigns and suggest improvements.
- Analyze key metrics to optimize outreach efforts.
- Market Research:
- Stay informed about industry trends, competitor activities, and LinkedIn algorithm updates.
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