Trade Marketing Specialist

2 days ago


Sukkur, Sindh, Pakistan EBM Full time

Company Overview:

EBM is a leading company in the trade marketing industry, committed to delivering exceptional results and building strong relationships with our partners.

About the Role:

We are seeking an experienced Trade Marketing Specialist to join our team. In this role, you will be responsible for maintaining regular communication with internal and external stakeholders, planning daily agendas to engage in effective communication with retail stores and key accounts, and following up with stores to seek feedback on target sales agreed upon and ensure sales are in line with objectives.

Key Responsibilities:

  • Maintain regular communication with relevant internal and external stakeholders to ensure effective collaboration and achieve business goals.
  • Plan daily agendas to engage in effective communication with retail stores and key accounts, focusing on building strong relationships and driving sales growth.
  • Follow up with stores to seek feedback on target sales agreed upon and ensure sales are in line with objectives, using data-driven insights to inform decision-making.
  • Assign sales targets to direct reports, motivate them to achieve these targets, and penalize underperforming stores to drive improvement.
  • Engage in workforce planning to optimize the utilization of available workforce and ensure seamless execution of business plans.
  • Collaborate with the Sales department to plan and ensure the availability of stock in high-visibility outlets, communicate effectively with stores to maintain separate stocks for paid outlets, and deploy merchandisers in coordination with order bookers to ensure timely delivery of stocks.
  • Ensure proper coordination with stores to reach agreements for renting space in the store, assign monthly targets, and negotiate cost-effective contracts to generate more profits on sales.
  • Seek to ensure adherence to organizational objectives, engaging to ascertain optimal utilization of resources in regard to store potential and business goals.


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