Assistant Trade Marketing Manager

1 week ago


Sukkur, Sindh, Pakistan EBM Full time

Qualification, Experience & Skills:

  • Bachelors/Masters in Business or equivalent degree with at least 2-3 years of experience in Trade Marketing.
  • Thorough knowledge and understanding of Trade Marketing Channels, Sales and Distribution Network.

Roles & Responsibilities:

  • Maintain regular communication with relevant internal and external stakeholders.
  • Plan daily agendas to engage in effective communication with retail stores and key accounts.
  • Follow up with stores to seek feedback on the target sales agreed upon and ensure sales are in line with the objectives.
  • Assign sales targets to direct reports, seek to convince stores on being assigned with monthly targets to be achieved, monitor the monthly progress directed towards the targets, and penalize stores on the failure to achieve targets.
  • Engage in workforce planning for the optimal utilization of the workforce available at disposal.
  • Coordinate with the Sales department to plan and ensure the availability of stock in high visibility outlets; communicate to ascertain maintenance of separate stocks for paid outlets.
  • Liaison with the Sales department to ensure timely delivery of stocks to the relevant outlets; deploy merchandisers in coordination with order bookers to assure on-time availability of the delivery for the merchandiser to work upon.
  • Ensure proper coordination with the stores to reach agreements for renting space in the store and assigning monthly targets; negotiate to acquire cost-effective contracts with the stores to generate more profits on sales.
  • Seek to ensure adherence to the budget assigned by the head office; engage to ascertain optimal utilization of the given budget in regard to the store's potential and organizational objectives.
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