Senior Digital Marketing Specialist

5 days ago


Lahore, Punjab, Pakistan beBeeDigitalMarketing Full time 4,000,000 - 6,000,000
Job Title: Social Media Digital Marketing Lead

We are seeking an experienced Social Media Digital Marketing Lead to develop and execute a comprehensive digital marketing strategy that drives sales growth and brand awareness.

Key Responsibilities:
  1. Developing a multi-channel B2C marketing strategy with a focus on digital scale-up.
  2. Designing and executing digital marketing and social media strategies.
  3. Reporting and analyzing data to drive actionable insights.
  4. Executing A/B and MVT testing to optimize performance.
  5. Providing regular reports to senior management on sales, revenue, and key trends.
  6. Managing the customer journey from start to finish.
Requirements:
  1. A strong understanding of brand values and ability to project relevant communications.
  2. Up-to-date knowledge of latest digital marketing trends.
  3. Experience working on social media platforms such as Facebook, Twitter, and Instagram.
  4. Proven experience handling ROI and conversion management.
  5. Knowledge of SEO, PPC, Google AdWords, Webmaster tools, paid social, mobile, and affiliate management.
  6. Ability to work with cross-functional teams including design, development, and social media teams.
  7. Experience using email marketing and Google Analytics.
  8. Familiarity with CMS platforms, preferably Magento.


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