Employer Branding Specialist: Attract Top Talent

6 hours ago

Islamabad, Islamabad, Pakistan beBeeEmployerBranding Full time 8,000,000 - 15,000,000
Job Overview

The Employer Branding Specialist plays a pivotal role in enhancing and promoting our company's reputation as an employer of choice. This position involves developing and implementing strategies that showcase our company culture, values, and unique work environment to attract top talent.

  • We're seeking an experienced professional who can develop a comprehensive employer branding strategy to attract, engage, and retain top talent.
  • The ideal candidate will create compelling content (blogs, ads, social media posts, videos, testimonials, etc.) to highlight the company's culture, employee stories, and benefits.
  • They'll manage and optimize employer branding initiatives across social media platforms such as LinkedIn, Glassdoor, Indeed, and others.
  • Additionally, they'll partner with the recruitment team to ensure the employer brand is consistently communicated during the hiring process.
Responsibilities:
  1. Develop Employer Branding Strategy: Create a comprehensive plan to attract, engage, and retain top talent.
  2. Create Compelling Content: Develop engaging content to showcase company culture, employee stories, and benefits.
  3. Manage Social Media: Optimize employer branding initiatives across social media platforms.
  4. Collaborate with Recruitment Team: Ensure consistent communication of employer brand during hiring process.
  5. Enhance Referral Program: Develop targeted campaigns to boost participation, drive quality referrals, and position employees as key talent ambassadors.
  6. Advocate for Company: Develop programs to encourage employees to advocate for the company as a great place to work.
  7. Evaluate Campaign Effectiveness: Use metrics such as candidate engagement, application rates, and feedback from new hires to evaluate campaign effectiveness.
  8. Stay Informed: Stay up-to-date on market trends, competitor employer branding strategies, and best practices.
Requirements:
  • Bachelor's Degree: A degree in Marketing, Human Resources, Communications, or a related field.
  • Experience: 3+ years of experience in employer branding, recruitment marketing, or related HR functions.
  • Communication Skills: Strong written and verbal communication skills.
  • Social Media Experience: Experience with social media platforms and content creation.
  • Creative Thinking: Creative thinking with the ability to develop and execute unique branding strategies.
  • Analytical Skills: Strong analytical skills and experience in using data to drive decision-making.
Preferred Skills:
  • Video Production: Experience in video production and editing.

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