Head of Marketing and Communications

2 days ago


Karachi, Sindh, Pakistan HR WAYS Full time

Company Overview

We are a leading developer of high-quality lifestyle-centric living spaces in Pakistan.

Our company was established by a group of international real estate experts who brought their expertise to the Pakistani market.

We pride ourselves on being a client-centric organisation that puts our customers at the heart of our business philosophy and operations.

Our design-led approach enables us to tailor-make market-leading developments that meet the needs and requirements of our clients.

With our global network of experts, we develop world-class real estate in Pakistan that sets industry benchmarks.

About the Job

  • Define and execute overall brand strategies to enhance market positioning and brand equity.
  • Oversee creation, launch, and management of new brands and products.
  • Lead 360-degree marketing campaign planning and execution (digital, ATL, BTL, and PR).
  • Ensure consistent brand messaging across all advertising, promotions, and communications.
  • Collaborate with the creative team to develop marketing materials and activities.
  • Define KPIs and brand performance metrics to track success and ROI.
  • Manage budgeting and allocation of brand marketing expenses.
  • Ensure brand compliance and governance across business units and regions.
  • Foster strong relationships with stakeholders, including Sales, Finance, Product Development, and Digital Marketing.
  • Develop a healthy working culture for the brands team.
  • Lead talent acquisition and management for the team.


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