Comprehensive Communications Director

2 days ago

Karachi, Sindh, Pakistan beBeeStrategist Full time 20,000,000 - 30,000,000

Drive strategic communications to elevate Institute For Advancing Careers and Talents in Karachi Division, Pakistan.

The ideal candidate will lead marketing, public relations, communication, and branding functions across campus, working closely with staff and faculty to identify and communicate key messages throughout multiple campaigns and media while also integrating brand consistency throughout campus and platforms.

Key Responsibilities

- Develop a long-term institute-wide communications, marketing and branding strategy consistent with the strategic goals, plans, and aspirations of the Institute.

- Utilize research-based approaches to identify key messages and audiences, and work consistently to tell the Institute's stories, weaving them together to create a consistent, unified message in support of the iACT brand.

- Plan and oversee design and production of all marketing, public relations, and advertising products.

- Articulate the Institute's image and brand in delivery of the Institute's message to all constituents.

- Manage constituent information databases for marketing and research purposes.

- Direct creation of materials for fundraising campaigns, events, and general information.

- Convene cross-functional teams responsible for content, design, analytics, and website maintenance to leverage digital resources strategically and ensure consistent brand identity and messaging across all digital platforms.

- Serve as institute-wide point person for digital initiatives from customer relationship tools for admissions to alumni and development tools to leverage university resources effectively.

- Proactively assess emergent technologies and strategies, developing new programs accordingly. S/he will need to function as a visionary, strategist, implementer, and manager.

Requirements:

  • Demonstrated successful experience making presentations.
  • Experience developing and managing budgets.
  • Excellent creative, analytical, and organizational skills.
  • Demonstrated experience and understanding of customer service.
  • A track record as a change agent with proven ability to develop and implement plans during growth and transition.
  • Senior leadership experience in public, visual, and media relations; publications; advertising; website development; social media; enrollment marketing; and electronic communications.
  • Demonstrate enthusiasm for working with and understanding culture and messaging needs of populations seeking higher education.
  • Demonstrate ability to work independently and within groups as needed.

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